Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service media agency
- Main Telephone
- (212) 468-4000
Spark Foundry Contacts
|Francis P.||President & Managing Director||NY|
Sample of Related Brands
|Sarah K.||Chief Client & Operating Officer||NY|
|Melissa S.||President, Investment||NY|
|Melissa C.||Executive Vice President & Client Leader||NY|
|Nikki P.||Executive Vice President & Client Lead||NY|
|******* *****||Media Buying, Media Planning||2017||present||*******|
|** ******||Media Buying, Media Planning||2018||present||******|
|*****, ***.||Media Buying, Media Planning||2010||present||********|
|*****||Media Buying, Media Planning||2018||present||****|
|*****-****||media buying & planning||unknown||present||*|
Gen-Z, Millennial Digital Opps: Absolut Vodka ditches national TV ads as it ramps up digital spend (Score 61)
Absolut Vodka has shaken - but not stirred - up its marketing strategy by shifting national TV ad dollars to digital display ads. It also recently made a few adjustments to its marketing team. Recent hires include: brand manager Anuj Chhabra (May 2020) from Diageo and brand marketing director Reshma Dhati (June 2020) from PepsiCo. Additionally, Pernod moved brand manager Jamie Rath from Martell Cognac & Avion Tequila to the same position with Absolut Vodka. These marketers will likely have an impact on the marketing strategy.
Per iSpot, the company has not aired a national TV ad so far this year. It spent about $40k in this channel in 2019, all in August during "NFL Football." Absolut has been drastically decreasing funds in this channel seeing as full-year spend equaled $8.7m in 2018.
Sellers-- Absolut mainly targets male sports enthusiasts, and considering the recent switch from TV ads to digital ads, it must be going after a slightly younger audience, most likely Gen-Z (21+) and millennials (keep in mind, too, that the pandemic likely necessitated this shift, at least partly). It also invests in local OOH and print ads, per Kantar. Sellers that can provide relevant ad space should get in contact with this company soon.
Agency & martech readers-- Pernod Ricard Legacy Marketing (experiential).