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Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships




Service: full-service media agency

Main Telephone
(212) 468-4000
Primary Address
375 Hudson Street
17th Floor
New York, NY 10014
USA

Spark Foundry Contacts

Contacts (5/143)
Name Title State
Francis P. President & Managing Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 468-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 375 Hudson Street
17th Floor
New York, NY
10014
USA

Sarah K. Chief Client & Operating Officer NY
Melissa S. President, Investment NY
Melissa C. Executive Vice President & Client Leader NY
Nikki P. Executive Vice President & Client Lead NY

Client Relationships


Brand Service From To Media Spend
******* ***** Media Buying, Media Planning 2017 present *******
** ****** Media Buying, Media Planning 2018 present ******
*****, ***. Media Buying, Media Planning 2010 present ********
***** Media Buying, Media Planning 2018 present ****
*****-**** media buying & planning unknown present *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Digital Opps: Absolut Vodka ditches national TV ads as it ramps up digital spend (Score 61)


Absolut Vodka has shaken - but not stirred - up its marketing strategy by shifting national TV ad dollars to digital display ads. It also recently made a few adjustments to its marketing team. Recent hires include:  brand manager Anuj Chhabra (May 2020) from Diageo and brand marketing director Reshma Dhati (June 2020) from PepsiCo. Additionally, Pernod moved brand manager Jamie Rath from Martell Cognac & Avion Tequila to the same position with Absolut Vodka. These marketers will likely have an impact on the marketing strategy. 

According to

Per iSpot, the company has not aired a national TV ad so far this year. It spent about $40k in this channel in 2019, all in August during "NFL Football." Absolut has been drastically decreasing funds in this channel seeing as full-year spend equaled $8.7m in 2018. 

Sellers-- Absolut mainly targets male sports enthusiasts, and considering the recent switch from TV ads to digital ads, it must be going after a slightly younger audience, most likely Gen-Z (21+) and millennials (keep in mind, too, that the pandemic likely necessitated this shift, at least partly).  It also invests in local OOH and print ads, per Kantar. Sellers that can provide relevant ad space should get in contact with this company soon. 

Agency & martech readers-- Pernod Ricard Legacy Marketing (experiential).