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SourceCode Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 905-8991
Primary Address
41 East 11th Street
11th Floor
New York, NY 10003
USA

SourceCode Communications Contacts

Contacts (5/9)
Name Title State
Greg M. Managing Partner & Co-Founder NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 905-8991
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 41 East 11th Street
11th Floor
New York, NY
10003
USA
Becky H. Managing Partner & Co-Founder NY
Kim V. Account Manager NY
Nicole P. Vice President, Special Projects NY
Cori C. Vice President, Consumer NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations *
******** Public Relations *
***** ****** Public Relations *
******** Public Relations *
******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Getty Images taps PR AOR (Score 19)


Sales lead: Get in touch with this company now to see if it needs any more assistance.

  • SourceCode Communications PR AOR, effective December 2022. 
  • This replaces incumbent shop Launchsquad. 
  • The agency is responsible for promoting Getty's brand and image library.

Getty's target demographic: Professionals that need access to visual content

The company will likely:

  • Continue shifting dollars from digital channels toward national TV
  • Hire additional agency assistance
  • Ramp up promotional activity 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Getty spent nearly $1.5m on national TV ads YTD. 
  • Last year: The company did not allocate any budget toward this channel in 2020 or 2021. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, WNBA Basketball, NBA GameTime, NBA Playoff Playback, and NBA Summer League Basketball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Getty spent around $554k on digital display ads YTD. 
  • YTD data: 69.3m impressions via Facebook (66%), Instagram (29%), and desktop video (5%). 
  • Last year: Full-year spend increased by 25% from $882.9k in 2020 to $1.1m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and adsoftheworld.com. 

Additional channel insights  

  • It also invests in local broadcast. 

Agency analysis:

  • Opportunity: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.