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SourceCode Communications | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations

Main Telephone
(212) 905-8991
Primary Address
41 East 11th Street
11th Floor
New York, NY 10003

SourceCode Communications Contacts

Contacts (5/8)
Name Title State
Greg M. Managing Partner & Co-Founder NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 905-8991
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 41 East 11th Street
11th Floor
New York, NY

Becky H. Managing Partner & Co-Founder NY
Cori C. Account Director NY
Sophia F. Account Director NY
Kimberly L. Account Manager NY

Client Relationships

Brand Service From To Media Spend
******** Public Relations ****
***** ****** Public Relations *******
******** Public Relations *
******* Public Relations *
****.*** Public Relations *

See Winmo sales intelligence in action


Gen-Z, Millennial Digital Opps: Gympass hires CMO amid spend increases (Score 60)

the same role. In his new role, Bonnici will manage marketing, brand, communications and customer experience. The company is currenlty focused on expansions and growth since it secured $220m in a Series E funding round last year. 

According to Pathmatics, Gympass earned 41.6m impressions YTD through Instagram ads (46%), desktop video ads (39%) and Facebook ads (15%). It placed 100% of these ads site direct onto sites such as, and It spent approximately $429.1k on digital display ads YTD, a huge jump from $18.3k spent in this channel during the same time period of 2021. Full-year spend skyrocketed from $21k in 2020 to $1.5m in 2021. 

Sellers-- Gympass appears to be targeting Gen-Z and millennials through digital display ads. In 2021, the company placed the majority of its digital ads directly onto social media sites Instagram and Facebook, which are popular among these demographics. Furthermore, Gympass has been aggressively increasing spend for the past couple of years. All signs point towards Gympass continuing this trend in 2022, so start contacting the new CMO to see what types of ad space you can offer. 

Agency & martech readers-- As you know, CMOs commonly review their new company's agency roster. Start reaching out to Bonnici soon to be top-of-mind. I believe the only agency you will face competition from is PR AOR SourceCode Communications.