SourceCode Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (212) 905-8991
SourceCode Communications Contacts
|Greg M.||Managing Partner & Co-Founder||NY|
Sample of Related Brands
|Becky H.||Managing Partner & Co-Founder||NY|
|Cori C.||Account Director||NY|
|Sophia F.||Account Director||NY|
|Kimberly L.||Account Manager||NY|
Gen-Z, Millennial Digital Opps: Gympass hires CMO amid spend increases (Score 60)
the same role. In his new role, Bonnici will manage marketing, brand, communications and customer experience. The company is currenlty focused on expansions and growth since it secured $220m in a Series E funding round last year.
According to Pathmatics, Gympass earned 41.6m impressions YTD through Instagram ads (46%), desktop video ads (39%) and Facebook ads (15%). It placed 100% of these ads site direct onto sites such as instagram.com, youtube.com and facebook.com. It spent approximately $429.1k on digital display ads YTD, a huge jump from $18.3k spent in this channel during the same time period of 2021. Full-year spend skyrocketed from $21k in 2020 to $1.5m in 2021.
Sellers-- Gympass appears to be targeting Gen-Z and millennials through digital display ads. In 2021, the company placed the majority of its digital ads directly onto social media sites Instagram and Facebook, which are popular among these demographics. Furthermore, Gympass has been aggressively increasing spend for the past couple of years. All signs point towards Gympass continuing this trend in 2022, so start contacting the new CMO to see what types of ad space you can offer.
Agency & martech readers-- As you know, CMOs commonly review their new company's agency roster. Start reaching out to Bonnici soon to be top-of-mind. I believe the only agency you will face competition from is PR AOR SourceCode Communications.