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Score 60 - On the Brink: Sonos CMO departs, CCO takes over marketing

Premium speaker maker Howard's LinkedIn profile includes this statement: "PLEASE NO COLD CALLS/EMAILS FOR MARKETING SERVICES. Sonos has a strong agency roster and otherwise relies on good friends or a solid RFP process. Best of luck on building your business and keeping me spam free! Thank you." Makes one wonder if Siegel will mirror these feelings or be more open to pitches?

So, those with technology experience should start reaching out to the DM (carefully, I would assume). They hired Anomaly (creative). 

Keep in mind budgets are slated to go up, too, meaning there will likely be even more work to secure. Sonos has a preparing for an IPO. 

Channels include digital, TV, social media, earned media, print and outdoor, but the new PR hire will likely open up new experiential and sponsorship opps. And, Howard transformed the company into a digital-first one, so budgets should be higher through those channels. 

Their demographic is millennials and music lovers, so those who can reach those demos should be able to secure revenue. Historically, their top spending periods are Q1 and Q4. 

iSpot reports they have only released one spot in the last 24-months. It aired for two days during the 59th annual Grammy Awards (February of 2017) and totaled $2.1 million. 

Pathmatics reports a 12-month digital spend of $15.4 million, up from the year prior's $2.1 million. Ads were placed through Amazon (62%) and direct (38%). Most were display. Top ad destinations include amazon.com, youtube.com, espn.com, bestbuy.com and iheart.com. 

Kantar reports out-of-home increased from $15,500 to $1.9 million. Print decreased from $6.1 million to $2.2 million.