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B2B Opps: Consumer Reports taps new CMO amid spend increases (Score 73)

Non-profit publication last year, having appointed Lauren Stanich to the position in November 2019. Stanich came from digital media company Swirled, where she served as president and CEO. In the past, she also served as the EVP of digital media at Everyday Health; this digital expertise will aid her well in this new role, considering CR's desire to digitize under a new leader.

According to Adbeat, the company's digital display ad spend is already on the rise; it more than doubled to an estimated $18.3 million (2019) from an estimated $8.1 million (2018). Most of CR's ads last year were placed programmatically via Google ($15.8 million) on sites such as foodnetwork.com ($370,200), deviantart.com, americanow.com, shareably.net and theatlantic.com.

The company has a $100 million marketing budget and boasts 5.6 million members. It also utilizes print, social and experiential, but the CMO's digitization duties hint that digital (display, video, search, email, social and mobile) will be your best bet. CR tends to target men, especially business decision makers.

Agency & martech readers - Stanich may well review agency relationships, so those with B2B experience should get on her radar. To the best of our knowledge, CR has worked with Sequel Studio on digital in the past.