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Saatchi & Saatchi | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(212) 463-2000
Primary Address
1675 Broadway
30th Floor
New York, NY 10019

Saatchi & Saatchi Contacts

Contacts (5/45)
Name Title State
Chris J. Executive Creative Director NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 463-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1675 Broadway
30th Floor
New York, NY

Sarah B. Chief Business Officer NY
Jeremiah K. Chief Operating Officer NY
Nicole S. Chief Marketing Officer NY
Jennifer B. Senior Vice President, Group Director, Account NY

Client Relationships

Brand Service From To Media Spend
****** Creative ********
******** ******** ****** Creative, Public Relations *
****** Creative ********
****** Creative ********
******* Creative *********

See Winmo sales intelligence in action


Momvertising Opps: Downy features the Backstreet Boys in new campaign, increases digital spend

Sales Lead:  teamed up with the Backstreet Boys on its new campaign.

Additional spending insights (**note: the above data refers to the Downy brand specifically:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Downy has allocated roughly $148m toward national TV commercials YTD.
    • Last year: In 2021, the brand ended up allocating around $175.8m toward this channel after having spent 3% less (so, spend went Downy), around $170.5m, in 2020.
    • 2022 ad programming: Downy's 2022 commercials have targeted Gen-X watching shows such as NFL Football, Friends, La Rosa de Guadalupe, Chicago Fire, and Dateline NBC.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the brand has spent roughly $1m on digital ads, 4% more than the roughly $96.5k spent in 2021.
    • YTD data: Downy has earned ~130.1m digital impressions YTD via Instagram (93%), Facebook (2%), mobile display (2%), desktop display (2%), and mobile display (1%) ads.
    • Last year: The brand spent approximately $96.5k on digital ads last year, 94% less than the approximately $1.6m spent in 2020.
  • Additional channel insights  
    • The brand utilizes radio and local broadcast.
    • It holds planning conversations in Q3 and buying conversations in Q2.
    • Along with the Backstreet Boys, Downy works with influencers such as Katy Perry, Ellen Degeneres, Taylor Swift, and Rihanna.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.