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Saatchi & Saatchi Wellness | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, healthcare specialty

Main Telephone
(646) 746-5000
Primary Address
1675 Broadway
24th Floor
New York, NY 10019
USA

Saatchi & Saatchi Wellness Contacts

Contacts (5/27)
Name Title State
Kathy D. Chief Creative Officer - Publicis Health/Saatchi Wellness NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 746-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1675 Broadway
24th Floor
New York, NY
10019
USA

Carol F. Director, Creative NY
Angela D. Director, Account NY
Shelley D. Account Director NY
Judy A. Director, Resource Management NY

Client Relationships


Brand Service From To Media Spend
****** Digital *
******** Creative, Digital *
*********** *******, ***. Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X Opps: AstraZeneca launches antibody-oriented campaign


Sales Lead: In 's newest campaign, actor Emily Gordon describes how the pandemic has further marginalized the immunocompromised community.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: AstraZeneca has spent approximately $3m on national TV commercials YTD.
    • Last year: This year marks the first time the company has utilized this channel since spending around $3m in 2020.
    • 2022 ad programming: AstraZeneca's 2022 commercials have targeted Gen-X watching shows such as The View, The Young and the Restless, CBS Evening News With Norah O'Donnell, The Price Is Right, and The Andy Griffith Show.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has spent roughly $6.5m on digital ads, down 21% from the roughly $8.2m spent by this point last year.
    • YTD data: AstraZeneca has earned ~1.3b digital impressions YTD via Facebook (36%), Twitter (27%), desktop display (27%), Instagram (4%), desktop video (4%), and mobile display (2%) ads.
      • The company has placed most of this year's desktop display ads site direct onto destinations such as youtube.com (69%), yahoo.com, webmd.com, mercurynews.com, and medicinenet.com.
    • Last year: AstraZeneca's estimated full-year 2021 spend of $12.1m decreased 37% from that of $19.1m in 2020. 

Additional agency insights:

Insight Sources: Broadcast insights estimated by Pathmatics.