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Female Gen-X, Boomer Opps: Sanofi announces global media review after tapping new CDO (Score 68)

French pharmaceutical giant GSK on a coronavirus vaccine, put its global media account in review despite the ongoing global pandemic. This shift will likely replace incumbent North American media AOR since 2017, Havas; WPP's Mindshare handles the business in most of the rest of the world. 

This shift comes shortly after Sanofi hired EVP and chief digital officer (CDO) Arnaud Robert (June 2020) and global digital customer experience head Anvita Karara (April 2020). Robert previously served as the CDO at Viking Cruises, and Karara came from Boehringer Ingelheim, where she was an associate digital and customer experience director. We expect the company to increase its focus on digital channels as a result of these appointments. 

Sanofi reported 6.6% revenue growth in Q1 2020 and is "well-positioned to navigate" the coronavirus.

Compare top brands' recent digital display and national TV ad spend, estimated by Adbeat and iSpot, here. We expect spend to pick back up once the coronavirus dies down, especially if Sanofi develops a vaccine it would need to advertise. The Sanofi brand itself often doesn't utilize national TV until October, so keep an eye out for those Q4 dollars. The company tends to target Gen-X and boomers with a female skew, and Kantar data reports it also utilizes OOH, print, radio and local broadcast.

Agency & martech readers - Reviews often follow one another rather closely, so keep Sanofi on your radar for potential creative and/or digital work once this media review concludes. Winmo states the company works with Kepler Group (digital).