Reprise Digital | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
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Reprise Digital Contacts
| Name | Title | State | ||||||||||||
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| David M. | Chief Executive Officer - U.S. | NY | ||||||||||||
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Sample of Related Brands
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| Jonathan R. | Global Chief Strategy Officer | NY | ||||||||||||
| Kara H. | Associate Director, Social Strategy | NY | ||||||||||||
| Ken L. | Group Director, Global Media Operations - LEGO | NY | ||||||||||||
| Elvin K. | Group Director, Media Operations | NY | ||||||||||||
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WinmoEdge
Female Gen-Z Opps: La Mer taps marketing VP amid surge in digital spend (Score 63)
La Mer, effective February 2022. Yuan joined as global marketing VP after having served as the executive global marketing director at Glamglow. Her hire shows that Estee is starting to focus more on this brand, so I expect we'll see a significant amount of ad dollars go into it within the coming months.
According to Pathmatics, La Mer spent approximately $3.8m on digital ads in 2021, more than double the approximately $1.3m it spent in 2020. In 2021, the brand earned around 311.2m digital impressions via Instagram (32%), desktop video (31%), Facebook (30%), desktop display (7%) and mobile display (1%) ads. 64% of last year's desktop video ads were placed site direct onto youtube.com, and the remaining 36% were placed site direct onto Hulu.
La Mer tends to target women; its sharply increasing digital spend and reliance on paid social, YouTube and Hulu ads lead me to believe it's primarily targeting Gen-Z. Sellers able to offer relevant ad space should get in touch soon to do so. The brand holds planning conversations in Q4 and buying conversations in Q3.
Agency & martech readers - With a new marketer at La Mer's helm, Estee could seek new agency partners for the brand. Keep it on your radar. Right now, La Mer works with Universal McCann (media buying and planning).