RAPP Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: crm, direct marketing
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RAPP Worldwide Contacts
|Marco S.||Chief Executive Officer - Global||NY|
Sample of Related Brands
|Troy H.||Global Chief Innovation Officer||NY|
|Steve T.||Chief Financial Officer - Global||NY|
|Heather S.||Senior Vice President & Executive Producer||NY|
|Devin O.||Vice President, Global Communications||NY|
Male Media Opps: McDonald's hires CMO amid digital display ad spend increase (Score 81)
a new CMO this month in Alistair Macrow, who replaces incumbent Colin Mitchell. Macrow previously served as chief marketing and communications officer of McDonald's international-operated markets; his responsibilities will now include field marketing, digital, media, CRM, brand content and engagement, consumer insights and strategy, training programs and US market menus. He originally joined McDonald's in 2007.
This hire comes two weeks after the company announced plans to gradually reopen its dining rooms after temporary closures caused by the global pandemic.
According to iSpot's estimations, the company spent around $175.6m on national TV ads YTD, down from $257.6m during the same time period of 2019. Total spend equaled $583.8m in 2019 and $631m in 2018. It mainly targets Gen-X and millennial parents.
McDonald''s also utilizes local advertising methods such as OOH, print and radio, primarily targeting college students and parents (slight male skew) ranging from Gen-Z to Gen-X.
Agency & martech readers - Promoted CMOs don't necessarily conduct agency reviews as often as outside hires might, but this is the first time Macrow will spearhead US efforts; thus, his appointment could easily still lead to roster shifts. You will likely have the best luck offering digital transformation assistance since Burrell Communications leads multicultural efforts.