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RAPP Worldwide | Agency Profile, Contacts, AOR, Client Relationships

Service: crm, direct marketing

Main Telephone
(212) 209-1600
Primary Address
220 East 42nd Street
15th Floor
New York, NY 10017

RAPP Worldwide Contacts

Contacts (5/8)
Name Title State
Marco S. Chief Executive Officer - Global NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 209-1600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street
15th Floor
New York, NY

Troy H. Global Chief Innovation Officer NY
Steve T. Chief Financial Officer - Global NY
Heather S. Senior Vice President & Executive Producer NY
Devin O. Vice President, Global Communications NY

Client Relationships

Brand Service From To Media Spend
******* **************, ***. Digital 2014 present *******
******** creative unknown present *******
****** **** ***** AOR - digital 2011 present ****
****** ********* AOR - digital 2011 present *
***************, ***. creative unknown present *********

See Winmo sales intelligence in action


Male Media Opps: McDonald's hires CMO amid digital display ad spend increase (Score 81)

a new CMO this month in Alistair Macrow, who replaces incumbent Colin Mitchell. Macrow previously served as chief marketing and communications officer of McDonald's international-operated markets; his responsibilities will now include field marketing, digital, media, CRM, brand content and engagement, consumer insights and strategy, training programs and US market menus. He originally joined McDonald's in 2007.

This hire comes two weeks after the company announced plans to gradually reopen its dining rooms after temporary closures caused by the global pandemic.


According to iSpot's estimations, the company spent around $175.6m on national TV ads YTD, down from $257.6m during the same time period of 2019. Total spend equaled $583.8m in 2019 and $631m in 2018. It mainly targets Gen-X and millennial parents. 

McDonald''s also utilizes local advertising methods such as OOH, print and radio, primarily targeting college students and parents (slight male skew) ranging from Gen-Z to Gen-X.

Agency & martech readers - Promoted CMOs don't necessarily conduct agency reviews as often as outside hires might, but this is the first time Macrow will spearhead US efforts; thus, his appointment could easily still lead to roster shifts. You will likely have the best luck offering digital transformation assistance since Burrell Communications leads multicultural efforts.