Back to All Agencies

R/GA | Agency Profile, Contacts, AOR, Client Relationships

Service: interactive

Main Telephone
(212) 946-4000
Primary Address
450 West 33rd Street
12th Floor
New York, NY 10001

R/GA Contacts

Contacts (5/42)
Name Title State
Shannon W. Chief Creative Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 946-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 450 West 33rd Street
12th Floor
New York, NY

Nicholas P. Chief Creative Officer NY
Sean L. Global Chief Executive Officer NY
Nick C. Executive Vice President & Chief Technology Officer NY
Tom M. Global Chief Strategy Officer NY

Client Relationships

Brand Service From To Media Spend
**** **** Digital, Creative ********
**** *********, ***. Digital ********
****** Social *
******** ********** Social *
******, ***. Digital ********

See Winmo sales intelligence in action


Lego to launch an adults-only experiential activation amid spend increases

Sales Lead: will soon debut an adults-only after-hours event across worldwide stores in an effort to reach more adults.

  • The event will occur on October 20 in NY and feature performances from songwriter and musician Skip Marley and up-and-coming artist Dora Jar.
  • The initiative includes Lego-building activities, talks, performances, and fashion shows.
  • The company is likely to:
    • ​​​​​Invest in similar experiential activations
    • Continue increasing ad spend
  • Target demographic
    • A wide range of consumers ranging from Gen Alpha through Gen-X

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Lego has allocated roughly $22.1m on national TV commercials YTD, 37% more than the roughly $16.1m allocated within the same 2021 timeframe.
    • Last year: The company ended up allocating approximately $27.8m on this channel last year, down 10% from the approximately $31m allocated in 2020.
    • 2022 ad programming: Lego's 2022 commercials have targeted kids (and their parents watching TV with them) watching shows such as SpongeBob SquarePants, The Loud House, Big City Greens, The Amazing World of Gumball, and Teen Titans Go!.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Lego has spent roughly $17.4m on digital ads, up 34% from the roughly $13m spent by this point last year.
    • YTD data: The company has earned ~2.3b digital impressions YTD via Instagram (72%), desktop video (11%), Twitter (10%), desktop display (6%), and mobile display (1%) ads.
    • Last year: In 2021, Lego's estimated full-year spend of $25.9m reached 45% more than that of $17.9m in 2020.
  • Additional channel insights  
    • The company also utilizes OOH, radio, and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.