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R&CPMK | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations, full service

Primary Address

909 Third Avenue

19th Floor

New York, NY 10022

USA

R&CPMK Contacts

Contacts (5/6)

Name

Title

State

Corey S.

President, Growth Innovation & Platforms

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(212) 878-5501
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	909 Third Avenue 19th Floor New York, NY 10022 USA

Heather M.

Account Manager

Kyler H.

Vice President, Brand Experience

Jacina S.

Vice President & Senior Creative Director

Ariel M.

Senior Vice President

Brand	Service	From	To	Media Spend
*** **	Public Relations			*
***************, *.	Digital			*

Sales Lead: Just months after a

I predicted agency reviews would follow the recent appointment of US consumer and corporate marketing EVP Jennifer Rogers.
The company will likely:
- Launch a new campaign soon
- Implement strategy shifts
- Return to higher spend
- Seek additional new agency partners
Target demographic:
- Hispanic Gen-Z and millennials with a male skew

Additional spending insights:

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: TelevisaUnivision has spent roughly $253.3k on digital ads YTD, a mere fraction of the roughly $2.7m spent by this point last year.
- YTD data: So far this year, the company has earned around 29m digital impressions via YouTube (39%), Facebook (32%), Instagram (24%), desktop display (3%), and mobile display (2%) ads.
- Last year: In 2022, TelevisaUnivision spent approximately $3.5m on digital ads, 35% more than the approximately $2.6m spent in 2021.
Additional channel insights
- The company utilizes OOH, print, digital, radio, sponsorships, local broadcast, experiential, Google Ads, Facebook, Twitter, and online video (primarily via Youtube.com) ads.
- TelevisaUnivision sponsors podcasts such as Pivot.
- The company also invests in short-form DRTV.
  - It has very highly concentrated network TV coverage, and will probably not launch a new campaign soon.

Additional agency insights:

Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer PR, media, digital analytics, creative, social media management, experiential, multicultural, and/or influencer services.
Current agency roster:
- R&CPMK: Integration AOR (May 2023)
- In-House: Media
- : Creative, digital, and multicultural agency partner