Quinn & Company | Agency Profile, Contacts, AOR, Client Relationships
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Gen-X Media Opps: Regent Seven Seas taps first chief sales & marketing officers as spend increases significantly (Score 88)
Cruise line Regent Seven Seas appointed Andrea DeMarco as its first-ever chief sales and marketing officer. She joined parent company Norwegian Cruise Line nine years ago and most recently served as its investor relations, corporate communications and environmental, social and governance SVP. DeMarco was reportedly instrumental in the management team that took Norwegian Cruise Line public. The shifts in strategy we'll see over the coming months will likely include XXXXXXXX, especially now that people are starting to plan cruises again.
**Note: We cannot yet confirm DeMarco's email address, so reach out to other DMs for now.**
An additional recent hire is Veronica Frost, who joined the company as digital marketing manager in January 2021. Randall Soy, Regent's sales and marketing EVP, departed at the end of July after 30 years.
So far this year, Pathmatics reports the company has spent roughly $1.1m, already over double the roughly $446.4k it spent in all of 2020. Regent's estimated full-year 2020 spend ($496.4k) reached 29% more than that of $384.4k in 2019. It has earned around 331.6m digital impressions YTD via mobile display (50%), desktop display (43%) and Facebook (7%) ads. Top targeted sites for this year's mobile display ads include pch.com (4%), kohls.com, buzzfeed.com, foxnews.com and ask.com; top targeted sites for this year's desktop display ads include cruisecritic.com (18%), foxnews.com, usatoday.com, aol.com and boston.com.
Now that cruises are once again becoming more possible, I expect cruise lines like Regent to advertise as much as possible, which means the recent increases in Regent's spend will likely continue. Right now, the company is primarily targeting Gen-X through digital channels. Its most notable competitors includes Viking Cruises.
Agency & martech readers - Get on this new CMO's radar as soon as possible to remain top-of-mind. Winmo states Quinn & Company is Regent's PR AOR.