Publicis North America | Agency Profile, Contacts, AOR, Client Relationships
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Publicis North America Contacts
|Michael W.||Chief Executive Officer - PG One||NY|
Sample of Related Brands
|Tim J.||Chief Operating Officer||NY|
|Andrew B.||Chief Executive Officer - North America||NY|
|Ava J.||President, Operations - Americas||NY|
|Lou R.||Chief Commercial Officer - Publicis Media||NY|
|**** ******||Creative, Media Buying, Media Planning, Digital, Programmatic||*|
|*-*****||Creative, Digital, Media Buying, Media Planning, Programmatic||*|
|******||Media Planning, Media Buying||*******|
|****'*||Creative, Digital, Media Buying, Media Planning, Programmatic||*|
|*****||Media Buying, Media Planning||********|
Male Millennial Opps: Ram launches line of boots to promote new truck
Truck brand Ram has been up to a very interesting initiative; the brand recently teamed up with Lucchese to debut a premium boot collection. The line reportedly highlights aspects of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition (say that five times fast), and it will likely receive advertising support to boot (you're welcome). The launch not only broadens Ram's product offering - it also creates more brand awareness for that specific truck. Sellers should get in touch soon to help Ram effectively advertise the boots along with the truck.
Per iSpot, the brand has allocated roughly $133.8m toward national TV commercials YTD, up 43% from the roughly $93.8m it allocated within the same 2020 timeframe. Ram ended up allocating roughly $181.2m toward this channel last year, up 23% from the roughly $139.9m it allocated in 2019. The brand's 2021 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Football, College Basketball, MLB Baseball and the NASCAR Cup Series.
So far this year, Pathmatics reports Ram has spent approximately $21.6m on digital ads, down 3% from the approximately $22.2m it had spent by this point last year. In 2020, the brand's estimated full-year spend rose 41% to $38m from that of $27.2m in 2019. Ram has earned around 3.7b digital impressions YTD via Facebook (37%), desktop display (31%), Instagram (10%), Twitter (7%), desktop video (7%) and mobile display (7%) ads. Top site destinations for this year's desktop display ads include yahoo.com (34%), edmunds.com, espn.com, motortrend.com and caranddriver.com.
Additionally, according to Magellan, Ram has aired 30 podcast ads within the past 12 months.
The brand tends to target millennial men, especially sports fans. Digital spend will probably pick up if Ram ends up advertising these boots. Kantar data shows the brand also invests in radio and local broadcast. Sellers able to offer relevant ad space should contact in order to do so. Ram holds planning conversations in Q1 and buying conversations in Q4.
Agency & martech readers - Parent company Publicis.Sapient handles Stellantis's digital.