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Publicis North America | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 474-5000
Primary Address
1675 Broadway
New York, NY 10019
USA

Publicis North America Contacts

Contacts (5/189)
Name Title State
Chloe W. Vice President- Project Management NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1675 Broadway

New York, NY
10019
USA

Greg A. President NY
Lisa M. Head- Marketing Integration, CoLab NY
Colin D. Senior Executive, Account NY
Loren G. Global Chief Strategy Officer NY

Client Relationships


Brand Service From To Media Spend
**** ****** Creative, Media Buying, Media Planning, Digital, Programmatic *
****'* Creative, Digital, Media Buying, Media Planning, Programmatic *
******* Media Buying, Media Planning *
***** **********, ***. Creative, Digital *
******** ****** ********* ***** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Pfizer taps another new agency partner (Score 74)


Sales Lead: Only a month after

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Pfizer has spent approximately $78m on national TV commercials YTD, up 19% from the approximately $65.6m spent by this point last year.
    • Last year: In 2022, the company spent around $267.8m on this channel, more than 5x when it spent around $45m in 2021.
    • 2023 ad programming: Pfizer's 2023 commercials have targeted Spanish- and English-speaking audiences watching shows such as Futbol, The Incredible Dr. Paul, Den of Thrones, Cult of Personality, and World's Funniest Animals.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the pharmaceutical giant has allocated roughly $84m toward digital ads, more than 4x the roughly $22.1m allocated within the same 2022 timeframe.
    • YTD data: Pfizer has earned ~11.7b digital impressions YTD via Facebook (80%), Instagram (13%), desktop display (3%), YouTube (2%), desktop video (1%), and mobile display (1%) ads.
    • Last year: The company's estimated full-year 2022 spend of $133.9m reached 18% more than that of $113.4m in 2021.
  • Additional channel insights  
    • Pfizer utilizes print, digital, OOH, radio, local broadcast, Google Ads, Twitter, Facebook, Instagram, TikTok, and online video (primarily via Youtube.com) ads.
    • As you can tell, it's also been working with influencers such as Lady Gaga.
    • The company sponsors podcasts such as Stuff You Should Know, The Glenn Beck Program, Dateline NBC, The Joe Rogan Experience, and The Herd with Colin Cowherd.
    • Additionally, the company invests in short-form DRTV ads.  
      • Pfizer will likely launch a new campaign in 60 days or so.  
      • Its top TV networks include LIFE, DLFE, LMN, NEWSNTN, and FYI.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .