Publicis North America | Agency Profile, Contacts, AOR, Client Relationships

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General Motors fills CMO vacancy (Score 71)

Sales lead: This hire will directly impact the company's marketing strategy & agency roster. 

• March. 
• The company selected Norm de Greve as its new global CMO, effective July 31st. 
• De Greve joins from CVS Health, where he held the same position. 

**De Greve does not officially begin until a later date; therefore, we are unable to confirm his email address at this time**

Target demographic: Wide range of consumers but skews toward Gen-X & millennial men

The company will likely:

• Conduct agency reviews
• Shift ad dollars around
• Experiment with new ad channels

Spending analysis

• Please view our spend chart for GM's top brands here. 

Additional channel insights  

• Vivvix: GM also invests in OOH, print, radio, and local broadcast. 
• Top podcasts sponsored: NPR News Now, The Joe Rogan Experience, Stuff You Should Know, The Herd with Colin Cowherd, and The Glenn Beck Program. 

Agency analysis:

• Opportunity: Reach out now because the CMO hire signals agency reviews may be on the horizon.
• Current roster:
  • Carat: media AOR
  • Weber Shandwick: social AOR
  • Leo Burnett Detroit: creative AOR
  • Jack Morton Worldwide: experiential AOR
  • McCann Worldgroup: creative AOR
  • Majority: creative & multicultural AOR
  • Posterscope U.S.A.: media AOR
  • Commonwealth // McCann: creative AOR
  • MSLGroup: PR AOR
  • Publicis North America: creative & digital AOR