Publicis North America | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 474-5000
Publicis North America Contacts
|Erica R.||Chief Commercial Officer - Publicis New York||NY|
Sample of Related Brands
|Lisa T.||President, Multicultural Practice||NY|
|Carla S.||Chief Executive Officer - New York & Chief Strategy Officer - Publicis Groupe||NY|
|Mick M.||Chief Strategy Officer||NY|
|Brian B.||Chief Talent Officer - U.S.||NY|
|**** ******||Creative, Digital, Media Buying, Media Planning, Programmatic||2018||present||*|
|*-*****||Creative, Digital, Media Buying, Media Planning, Programmatic, Omni-Channel Marketing||2018||present||*|
|******||Media Buying, Media Planning, Production||2018||present||*******|
|****'*||Creative, Digital, Media Buying, Media Planning, Programmatic, Omni-Channel Marketing||2018||present||*|
|*****||Media Buying, Media Planning||2019||present||********|
Gen-Z, Millennial Male Alcohol Opps: Heineken consolidates global creative, media business(Score 33)
wrote to inform you about Heineken's campaign for its alcohol-free beer.
According to iSpot, Heineken spent around $92.5m on national TV ads YTD, an 11% increase from $81.9m spent in this channel during the same time period of 2019. Full-year spend equaled $88.7m in 2019 and $78.5m in 2018. This year, it placed ads during programming such as "NBA Basketball," "SportsCenter," "College Basketball," "MLB Baseball" and "MLS Soccer"
Magellan reports it placed around 300 podcast ads over the last year.
Per Pathmatics, Heineken earned 2b impressions through Facebook ads (34%), Twitter ads (24%), desktop video ads (18%), Instagram ads (14%), desktop display ads (8%) and mobile display ads (1%). It placed the majority of these ads site direct (98%) onto sites such as facebook.com, twitter.com, instagram.com, youtube.com and espn.com. It placed the remainder indirectly through Index Exchange and Verizon Media onto sites such as yahoo.com, drudgereport.com, reddit.com, espn.com and finance.yahoo.com. It spent around $15.6m on digital display ads over the last 365 days, a 30% decrease from $20.3m spent in this channel over the 365 days prior.
Sellers-- Heineken seems to target primarily Gen-Z (21+) and millennial men. It reaches these demographics through digital display and national TV ads. It has been increasing TV spend, while decreasing digital spend, indicating TV ads provide a better ROI. It also invests in OOH and radio ads, per Kantar. Sellers should reach out offering relevant ad space. We may see an influx of ad dollars before the year is over, as alcohol sales generally increase around the holidays.
Agency & martech readers-- Considering media and creative are likely locked down for the foreseeable future, I recommend offering digital and/or social media assistance for the best chance of winning some of this company's business.