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Posterscope U.S.A. | Agency Profile, Contacts, AOR, Client Relationships
Service: out-of-home media
- Main Telephone
- (917) 677-3032
Primary Address
150 East 42nd Street
14th Floor
New York,
NY
10017
USA
Posterscope U.S.A. Contacts
Contacts (4)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mindy Z. | Director | NY | ||||||||||||
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Sample of Related Brands
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| Gianine H. | Director | NY | ||||||||||||
| Faran E. | Director | NY | ||||||||||||
| Jessica F. | Vice President & Group Director | NY | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: LVMH taps new media AOR (Score 61)
- The agency will work with brands such as .
- This shift replaces incumbent US media AOR Dentsu.
- The company will likely:
- Launch a new campaign
- Implement strategy shifts
- Ramp up spend
- Conduct additional agency reviews
- Target demographic:
- Millennial women
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, LVMH has spent approximately $11m on digital ads, up slightly (4%) from the approximately $10.6m spent within the same 2022 timeframe.
- YTD data: The company has earned around 1.4b digital impressions YTD via Instagram (61%), Facebook (20%), YouTube (11%), desktop display (5%), and Twitter (3%) ads.
- Last year: LVMH ended up spending roughly $31.1m on this channel in 2022, 30% more than the roughly $23.9m spent in 2021.
- Additional channel insights
- The company utilizes digital, OOH, local broadcast, print, radio, Google Ads, Twitter, Facebook, Instagram, TikTok, and online video (primarily via Youtube.com) ads.
- LVMH sponsors podcasts such as We Study Billionaires, Our Fake History, Dr. Laura Call of the Day, Impact Theory with Tom Bilyeu, and The Prof G Pod with Scott Galloway.
Additional agency insights:
- Opportunity: Contact soon to see if LVMH seeks additional new agency partners following this review.
- Since LMVH and all of its agency partners are headquartered in NY, readers in the NE may have an advantage.
- Current agency roster:
- Publicis: Media AOR (May 2023)
- : Digital and media buying agency partner
- : Media buying and planning agency partner
- : Media buying and planning agency partner
Insight Sources: Broadcast insights estimated by .