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PHD USA | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 894-6600
Main Fax (212) 894-4100
Primary Address
220 East 42nd Street
New York , NY 10017
USA

PHD USA Contacts

Contacts (5/160)
Name Title State
Will W. President, Strategy & Planning NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 894-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street
New York , NY
10017
USA

Nathan B. Chief Executive Officer NY
Briony M. President, Group Account Director - New York NY
Star K. President - Healthcare Practice NY
Craig A. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
****** media buying & planning 2010 present ********
****** media buying & planning 2010 present *****
***** **** * *** media buying & planning unknown present ******
*** media buying unknown present *******
*** **** ***** media buying unknown present *******

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WinmoEdge

Score 63 - On the Brink Update: Yankee Candle's new CMO is Newell veteran


We've learned that

Matthews, officially serving as marketing SVP for Yankee Candle, succeeds Brad Wolansky, who left after four years to become chief digital officer at performance Sports Group, the parent of Easton Baseball and Bauer Hockey (research here). 

As we've reported (research acquired the brand last summer. This trend should continue scents the candle maker has access to the CPG giant's deep pockets. 

So, agencies and sellers, especially those with proven expertise reaching women, should keep going after work and revenue through the end of the year. Mother's Day, one of the candle industry's top revenue periods, is around the corner, and planning for the big winter holiday period should start in the coming weeks. 

Yankee Candle had handled media in-house, but Omnicom's 

Additional Insight

Experience: Matthews has been with Newell since 2002. He's now brand development SVP for their entire Home Fragrance Division, which also includes Home Inspirations, Millefiori Milano, and, soon, WoodWick Candles

TV Breakdown: Yankee Candle ran three national TV ads in 2016, all three of which ran during the winter holiday season. Yankee Candle spent $6.8 million on these spots (see show targeting right), which appear to be among the first for the company (iSpot reports this is the first spend since they began tracking in June 2013). .

Digital Breakdown: For 2016, Yankee Candle spent only $148,500 on digital display ads. The overwhelming majority of these were desktop video (89%). Top digital ad destinations last year included: diply.com, youtube.com, cvs.com, onlinevideoconverter.com and yourdailydish.com.

The Yankee Candle Company, Inc.
P.O. Box 110 
South Deerfield, MA 01373
(877) 803-6890

Rich Mathews
Senior Vice President, Marketing
(877) 803-6890
rich.mathews@newellco.com