PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 894-6600|
|Main Fax||(212) 894-4100|
PHD USA Contacts
|Will W.||President, Strategy & Planning||NY|
Sample of Associated Brands
|Nathan B.||Chief Executive Officer||NY|
|Briony M.||President, Group Account Director - New York||NY|
|Star K.||President - Healthcare Practice||NY|
|Craig A.||Chief Investment Officer||NY|
|******||media buying & planning||2010||present||********|
|******||media buying & planning||2010||present||*****|
|***** **** * ***||media buying & planning||unknown||present||******|
|*** **** *****||media buying||unknown||present||*******|
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Score 63 - On the Brink Update: Yankee Candle's new CMO is Newell veteran
Matthews, officially serving as marketing SVP for Yankee Candle, succeeds Brad Wolansky, who left after four years to become chief digital officer at performance Sports Group, the parent of Easton Baseball and Bauer Hockey (research here).
As we've reported (research acquired the brand last summer. This trend should continue scents the candle maker has access to the CPG giant's deep pockets.
So, agencies and sellers, especially those with proven expertise reaching women, should keep going after work and revenue through the end of the year. Mother's Day, one of the candle industry's top revenue periods, is around the corner, and planning for the big winter holiday period should start in the coming weeks.
Experience: Matthews has been with Newell since 2002. He's now brand development SVP for their entire Home Fragrance Division, which also includes Home Inspirations, Millefiori Milano, and, soon, WoodWick Candles
TV Breakdown: Yankee Candle ran three national TV ads in 2016, all three of which ran during the winter holiday season. Yankee Candle spent $6.8 million on these spots (see show targeting right), which appear to be among the first for the company (iSpot reports this is the first spend since they began tracking in June 2013). .
Digital Breakdown: For 2016, Yankee Candle spent only $148,500 on digital display ads. The overwhelming majority of these were desktop video (89%). Top digital ad destinations last year included: diply.com, youtube.com, cvs.com, onlinevideoconverter.com and yourdailydish.com.
The Yankee Candle Company, Inc.
P.O. Box 110
South Deerfield, MA 01373
Senior Vice President, Marketing