Back to All Agencies

PHD USA | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(212) 894-6600
Primary Address
220 East 42nd Street
New York , NY 10017
USA

PHD USA Contacts

Contacts (5/70)
Name Title State
Peter C. Executive Director- Operations NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 894-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street

New York , NY
10017
USA
Will L. Director, Commerce NY
Kimberly F. Supervisor, Strategy NY
Dylan C. Manager, Media Investment NY
Lindsay M. Chief Client Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
***** Media Planning, Media Buying *
**** ** Media Buying, Media Planning *
**** ** Media Buying, Media Planning *
**** ** Media Buying, Media Planning *
**** ** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Popeyes wraps up creative review (Score 71)


Sales lead: Contact this company now to offer ad space & inquire about agency opportunities. 

  • McKinney as its creative AOR, effective April 2023.
    • The agency is responsible for creative development/production, brand strategy, and influencers.  
    • Its first creative work is expected to debut in late spring. 
  • This concludes the review we recently told you about.
    • McKinney served as interim lead creative agency during the review. 
  • GUT was the incumbent creative AOR for about three years. 

Popeye's target demographic: Gen-Z & millennials with a male skew

The company will likely:

  • Review other agency relationships
  • Release new creative/launch a campaign (expected in Q2)
  • Revise creative strategy 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Popeyes spent approximately $27.5m on national TV ads YTD, close to the $27.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped slightly (3%) from $105m in 2021 to $101.6m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, The Big Bang Theory, Friends, and The First 48. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Popeyes spent around $4.3m on digital display ads YTD, a 54% increase from $2.8m spent in this channel during the same time period of 2022. 
  • YTD data: 562m impressions via Instagram (49%), Facebook (39%), and YouTube (12%). 
  • 2021-2022 spend: Full-year spend fell by 26% from $21.1m in 2021 to $15.6m in 2022.
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, and youtube.com. 

Additional channel insights  

  • Vivvix: Popeyes also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: The Dan Le Batard Show with Stugotz, The NewsWorthy, The John Batchelor Show, and Skip and Shannon: Undisputed.

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so reach out now to secure top priority.
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.