Pereira & O'Dell | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive / digital / e-marketing
- Main Telephone
- (212) 897-1000
Pereira & O'Dell Contacts
|Robert L.||Chief Creative Officer||NY|
Sample of Related Brands
|Mona G.||Chief Growth Officer||NY|
|Nick S.||Executive Creative Director||NY|
|Jake D.||Creative Director & Writer||NY|
|John R.||Director, Brand Strategy||NY|
Gen-Z, Millennial Opps: Timberland launches new work as spend rises
R/GA. Sellers should contact soon to secure last-minute ad dollars for work promoting the launch.
The company's team has grown over the past several months; recent hires include digital marketing channels coordinator Samantha Kim (July 2021), performance digital marketing manager Ian Kelley (October 2021) and global brand marketing director Mena Mahaniah (January 2022).
Per iSpot, Timberland hasn't invested in national TV since allocating around $1.9m in 2019.
According to Pathmatics, the company spent roughly $8.5m on digital ads in 2021, 130% more than the roughly $3.7m it spent in 2020. Last year, Timberland ended up earning ~820.6m digital impressions via Instagram (67%), YouTube (18%), Facebook (14%) and desktop display (1%) ads.
Additionally, Magellan reports Timberland aired approximately 51 podcast ads in 2021.
The company is, right now, primarily targeting Gen-Z and millennials via paid social, YouTube and podcast advertising. It also invests in email and SMS marketing, and Kantar data reports it also invests in print. As I briefly mentioned, I suggest sellers able to offer relevant ad space reach out with ways to support TimbsTrail.
Agency & martech readers - I see no major signs of upcoming agency reviews right now, but you may have a shot at project-based work down the road. Timberland seems to be working with R/GA on a project basis, which shows it's open to these kinds of partnerships. Along with R/GA, the company tends to work with creative AOR Starcom IL.