Padilla | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Momvertising Opps: Dole launches "Hold My Beer"-inspired campaign

Erich & Kallman, the ad promotes Dole's healthy snacks as an option for both great taste and fun for kids. Sellers should contact soon to secure last-minute ad dollars this company may be doling out (you're welcome).

According to Pathmatics, Dole spent roughly $1.8m on digital ads in 2021 after having spend 78% more, roughly $3.2m, in 2020. Last year, the company earned ~195.9m digital impressions via Instagram (52%), Facebook (35%), desktop video (11%), Twitter (2%) and desktop display (1%) ads. 

Additionally, the answer to life, the universe, and everything.

This company tends to target parents, especially moms. Hopefully, spend will pick back up to support this new ad campaign. In the meantime, sellers able to offer high-ROI mom-oriented strategies should get in touch. Per Kantar data, Dole also invests in print and OOH media.

Agency & martech readers - Nothing leads me to believe Dole will conduct agency reviews anytime soon, but you may have a shot at project-based work down the road. Padilla.