Padilla | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, communications
- Main Telephone
- (212) 229-0500
|Heath R.||Chief Creative Officer & Executive Vice President||NY|
Sample of Related Brands
|Fred L.||Senior Vice President & Head, Health Sector||NY|
|Brandon S.||Senior Director||NY|
|Stacy M.||Senior Director||NY|
Campaign Imminent: New York Wine & Grape Foundation taps new agency partner to support recent rebranding efforts (Score 43)
The Padilla to build on its recent rebrand and raise brand awareness. The effort will leverage NYWGF's Boldly, NY brand and promote NY's wine regions' and wineries' diversity and excellence to attract trade and consumer audiences. The agency will also develop a brand launch strategy and provide a long-term marketing strategy via a two-year integrated ad campaign.
The organization responded to the global pandemic by providing resources for wineries; outdoor wine tastings are now allowed again.
Neither iSpot, Adbeat nor Magellan report any national TV, digital display or podcast ad spend for the NYWGF, but keep an eye out for its upcoming ad campaign launch, which will likely utilize new channels for the foundation's first time.
The NYWGF supports the establishment of new wineries, funds research on grape growing and wine making at institutions such as Cornell University, supports programs to boost tourism and expand the availability of NY wines in major urban markets and enhances NY wines' quality nationally and internationally. According to its 2019 annual report, the organization utilized print and digital marketing, along with experiential efforts such as webinars, the NY Drinks NY Grand Tasting and Rochester's BEV NY conference. The NYWGF has a wide target demographic (both consumers of all ages and businesses such as growers and wineries) since it promotes the state's industry as a whole. The report also notes director Valerie Venezia-Ross handles the majority of sustainability and marketing efforts.
Agency & martech readers - Reviews often follow one another, so reach out soon for potential media, digital and/or social media work. The organization seems to prefer establishing partnerships with agencies in NY since that is where both it and Padilla are headquartered.