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Noble People | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated

Main Telephone
(917) 426-8122
Primary Address
96 Morton Street
Third Floor
New York, NY 10014
USA

Noble People Contacts

Contacts (5/15)
Name Title State
Lindsay L. Partner & Chief Operating Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 426-8122
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 96 Morton Street
Third Floor
New York, NY
10014
USA
Greg M. Chief Executive Officer NY
Gary H. Chairman NY
Tom M. Chief Growth Officer NY
Rebecca S. Account Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
**'* ********* ****, ***. Media Buying, Media Planning, Digital *
****** **** Media Buying, Media Planning *
***** Media Planning, Media Buying *
******** Media Buying, Media Planning *
**** ********* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: Smartsheet taps brand advertising AOR (Score 18)


Sales lead: Keep an eye on this company because agency hires tend to follow one another. 

  • SS+K as its brand advertising AOR in March 2023.
  • The agency reportedly won the account due to its creative vision. 
  • Smartsheet hopes SS+K will help it improve its relationship with users & enterprise buyers. 

Smartsheet's target demographic: Businesses that need work management services

The company will likely:

  • Review other accounts/build out the agency roster
  • Launch new creative work or a campaign
  • Increase ad spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Smartsheet has not aired a national TV ad since 2021.
  • 2021 spend: The company spent approximately $644.4k in this channel during 2021. 
  • 2021 ad programming: It placed ads during programming such as The Lead With Jake Tapper, CNN Newsroom with Alisyn Camerota and Victor Blackwell, CNN Newsroom With Poppy Harlow and Jim Sciutto, Shark Tank, and Erin Burnett OutFront. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Smartsheet spent approximately $599k on digital display ads YTD, an 8% decrease from $654.4k spent in this channel during the same time period of 2022. 
  • YTD data: 66.6m impressions via desktop display (37%), Instagram (32%), Facebook (23%), and mobile display (7%). 
  • 2021-2022 spend: Full-year spend skyrocketed from $884.8k in 2021 to $3.5m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as instagram.com, facebook.com, wired.com, arstechnica.com, and techrepublic.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as techrepublic.com, twitch.tv, app.com, triviatoday.com, and 9gag.com. 

Agency analysis:

  • Opportunity: Reach out now because agency reviews tend to follow one another.
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.