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Noble People | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated

Main Telephone
(917) 426-8122
Primary Address
96 Morton Street
Third Floor
New York, NY 10014

Noble People Contacts

Contacts (5/19)
Name Title State
Lindsay L. Partner & Chief Operating Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (917) 426-8122
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 96 Morton Street
Third Floor
New York, NY

Greg M. Chief Executive Officer NY
Gary H. Chairman NY
Tom M. Chief Growth Officer NY
Hillary W. Director, Media NY

Client Relationships

Brand Service From To Media Spend
**'* ********* ****, ***. Media Buying, Media Planning, Digital *******
********** ***** *******, ***. Media Buying, Media Planning, Social ******
******* Media Buying, Media Planning *
****** **** Media Buying, Media Planning *
***** Media Planning, Media Buying *

See Winmo sales intelligence in action


Gen-Z Media Opps: CarLotz launches first major campaign after hiring CMO (Score 57)

Familiar Creatures handled its social.

In CarLotz's most recent earnings call, execs noted that they "are investing heavily in building our brand through our new marketing campaign"; this leads me to believe a notable portion of the company's budget will support this new initiative.

According to Pathmatics, the vehicle buying and selling marketplace hasn't invested in digital ads since spending around $31.6k, down 34% from the roughly $48.2k it spent in 2019. Last year, CarLotz earned ~12.6m digital impressions, 100% via desktop display ads, most of which (99%) were YouTube videos.

As I briefly hinted, I expect the company to return to heavier ad spent with this new campaign; sellers should get in touch soon to secure last-minute ad dollars. CarLotz tends to target Gen-Z. Remember, this new campaign includes OOH, social, radio, digital, TV, additional video content, sponsorships, local initiatives, influencer marketing and in-hub displays.

Agency & martech readers - We haven't heard of any roster shifts since Michael Chapman joined CarLotz as CMO ICR handles its PR.