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MullenLowe U.S. New York | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(212) 633-0440
Primary Address
386 Park Avenue South
15th Floor
New York, NY 10016

MullenLowe U.S. New York Contacts

Contacts (5/10)
Name Title State
Kelly F. President - Boston & New York NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 633-0440
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 386 Park Avenue South
15th Floor
New York, NY

Alex L. Executive Vice President, Interpublic Group NY
Jasmin E. Strategy Director NY
Bike B. Creative Director NY
Evelyn N. Producer NY

Client Relationships

Brand Service From To Media Spend
***** ********
******** ******** Creative, Digital *
****** **** Creative, Digital, Social *******
****** ***** Media Planning, Media Buying, Creative *******
****** Creative ********

See Winmo sales intelligence in action


Gen-Z Media Opps: Louis XIII launches campaign as digital spend skyrockets

FF Creative, AKA Fred & Farid. The campaign pays tribute to Mother Earth and was made in collaboration with Chinese couture designer Guo Pei and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop. Sellers should contact sooner rather than later to secure last-minute ad dollars.

According to Pathmatics, Louis XIII has spent roughly $252.6k on digital ads YTD, up exponentially from the roughly $24k it had spent by this point last year. The cognac brand's estimated full-year 2021 spend of $447.8k reached around 4x more than that of $117.8k. So far this year, Louis XIII has earned ~31.7 digital impressions via Instagram (87%) and Facebook (13%) ads.

Additionally, Remy Cointreau has aired around 50 podcast ads within the past 21 months.

The sharp increase in Louis XIII's digital spend, along with its reliance on paid socials and podcast ads, leads me to believe it's primarily targeting Gen-Z right now. This may lead the brand to expand into additional digital channels such as OTT. As I briefly mentioned, I suggest sellers get in touch soon to offer relevant ad space.

Agency & martech readers - To the best of my knowledge, Remy still hasn't replaced its former CMO, Sarah Long, who departed in Havas Sports & Entertainment handles PR.