MullenLowe U.S. New York | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 633-0440
MullenLowe U.S. New York Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kelly F. | President - Boston & New York | NY | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Alex L. | Executive Vice President, Interpublic Group | NY | ||||||||||||
| Jasmin E. | Strategy Director | NY | ||||||||||||
| Bike B. | Creative Director | NY | ||||||||||||
| Evelyn N. | Producer | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z Media Opps: Louis XIII launches campaign as digital spend skyrockets
FF Creative, AKA Fred & Farid. The campaign pays tribute to Mother Earth and was made in collaboration with Chinese couture designer Guo Pei and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop. Sellers should contact sooner rather than later to secure last-minute ad dollars.
According to Pathmatics, Louis XIII has spent roughly $252.6k on digital ads YTD, up exponentially from the roughly $24k it had spent by this point last year. The cognac brand's estimated full-year 2021 spend of $447.8k reached around 4x more than that of $117.8k. So far this year, Louis XIII has earned ~31.7 digital impressions via Instagram (87%) and Facebook (13%) ads.
Additionally, Remy Cointreau has aired around 50 podcast ads within the past 21 months.
The sharp increase in Louis XIII's digital spend, along with its reliance on paid socials and podcast ads, leads me to believe it's primarily targeting Gen-Z right now. This may lead the brand to expand into additional digital channels such as OTT. As I briefly mentioned, I suggest sellers get in touch soon to offer relevant ad space.
Agency & martech readers - To the best of my knowledge, Remy still hasn't replaced its former CMO, Sarah Long, who departed in Havas Sports & Entertainment handles PR.