MullenLowe U.S. New York | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 633-0440
MullenLowe U.S. New York Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kristen C. | Chief Executive Officer | NY | ||||||||||||
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Sample of Related Brands
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| Alissa C. | Account Director | NY | ||||||||||||
| Lindsei B. | Creative Director | NY | ||||||||||||
| Jasmin E. | Director, Strategy | NY | ||||||||||||
| Kelly B. | Executive Director, Public Relations | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Knorr launches new initiative as spend increases notably
Media Sales Lead: Knorr recently launched a new campaign designed to reach Gen-Z through TikTok. "Dare to Try" rolled out with creator content, brand content, PR, and experiential activations. It was made by the following IPG agencies: and Swamp Motel. The campaign is centered around sustainability, which will appeal to eco-friendly audiences.
Key Lead Takeaways: Get in touch soon to secure some of Knorr's increasing dollars.
Target Demographics: Gen-Z moms and household decision-makers for this campaign; Knorr also targets millennials and Gen-X
Key Spend Notes:
- Spend shift summary: Overall spend has been on the rise.
- Top spending period: Q2, Q3
- Planning period: Q4
- Buying period: Q3
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes Knorr under Food & Beverage: Bread, Rice, Pastas & Sides*
- 2022 FY Spend: $9.4m
- 2021 FY Spend: $5.5m
- 2020 FY Spend: $8.6m
- 2019 FY Spend: $9.2m
Ad Flight Breakdown (by spend): In 2022, Knorr aired one spot: "Real Good."
Top Daypart (by impressions): Primetime (708.4m) and Day Time (405.9m)
Top Networks (by spend): NBC, CBS, ABC, TV LAND, and MTV
Top Shows (by spend): Friends, Today, Ridiculousness, Late Night With Seth Meyers, and The First 48
Top Industry/Vertical Spenders (by spend): Knorr (26%), Kraft Macaroni & Cheese (25.4%), Ben's Original (22.9%), King's Hawaiian (14.6%), and Deep Indian Kitchen (3.4%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Knorr under Food Items*
- 2022 FY Spend: $4.1m
- 2021 FY Spend: $1.5m
- 2020 FY Spend: $1.4m
- 2019 FY Spend: $1.3m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $177k
- Q2 2022 Spend: $2.2m
- Q3 2022 Spend: $1.1m
- Q4 2022 Spend: $589.6k
2022 Impressions: 402.8m
Top Ad Types: Desktop video (46%) Facebook (37%), and Instagram (15%)
Top Purchase Channels: Direct (99%)
Top Publishers: YouTube (46%), Facebook (37%), and Instagram (15%)
Top Industry/Vertical Spenders: The Hershey Company, Mondelez International, General Mills, Kellogg Company, PepsiCo, and Mars
Top Creative by Spend; see below: (note that not all creatives debuted in 2022)
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Other Media Spend Analysis & Breakdown:
Vivvix: OOH, local broadcast, and Google Ads
2022 Key Appointments:
- Gina Kiroff: NA marketing lead - Knorr (July)
- Christine Altomare: Associate brand manager - Knorr (November)
Current Agency Roster:
- Weber Shandwick: PR agency partner
- MullenLowe: Media agency partner
- R&CPMK: Agency partner
- Swamp Motel: Experiential agency partner
Insight Sources: Broadcast insights estimated by .