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|Diana L.||Chief Executive Officer - US||NY|
Sample of Related Brands
|Alina D.||Chief Strategy Officer||NY|
|Danielle D.||Senior Vice President, Consumer||NY|
|Nadia B.||Senior Vice President & Leader, Consumer Practice||NY|
|Amy A.||Senior Vice President||NY|
Millennial Media Opps: General Motors shuffles executive marketing team amid digital display ad spend increase (Score 76)
ACDelco. Carlisle will report to GM president Mark Reuss, and he replaces incumbent Barry Engle, who is leaving to pursue other undisclosed leadership opportunities. Rory Harvey was named VP of Cadillac's sales, service and marketing, succeeding Carlisle to lead Cadillac's day-to-day global operations.
Deborah Wahl retains her global CMO position, to which she was appointed last fall, but she will now report to Carlisle.
GM responded to the global pandemic by mass-producing masks, providing emergency response assistance and making ventilators and PPE.
View digital display and national TV ad spend for top brands, estimated by Adbeat and iSpot, here; note how lower national TV commercial spend allows for higher digital display ad spend. GM tends to target millennials with a slight male skew, and it also utilizes OTT, OOH, print, radio and local broadcast.
Agency & martech readers - There's certainly a chance you can secure work under Carlisle's expanded leadership, especially if you can offer digital consumer data tracking services. GM works with a slew of agencies such as Campbell Ewald (creative AOR).