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MSLGroup | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(646) 500-7600
Primary Address
1675 Broadway
New York, NY 10019
USA

MSLGroup Contacts

Contacts (5/34)
Name Title State
Diana L. Chief Executive Officer - US NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 500-7600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1675 Broadway

New York, NY
10019
USA

Alina D. Chief Strategy Officer NY
Danielle D. Senior Vice President, Consumer NY
Nadia B. Senior Vice President & Leader, Consumer Practice NY
Amy A. Senior Vice President NY

Client Relationships


Brand Service From To Media Spend
****** Public Relations 2014 present *********
******* public relations 2005 present *
****** public relations, social 2015 present *********
******** Public Relations 2019 present ********
******** *** Public Relations 2019 present *****

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: General Motors shuffles executive marketing team amid digital display ad spend increase (Score 76)


ACDelco. Carlisle will report to GM president Mark Reuss, and he replaces incumbent Barry Engle, who is leaving to pursue other undisclosed leadership opportunities. Rory Harvey was named VP of Cadillac's sales, service and marketing, succeeding Carlisle to lead Cadillac's day-to-day global operations.

Deborah Wahl retains her global CMO position, to which she was appointed last fall, but she will now report to Carlisle. 

GM responded to the global pandemic by mass-producing masks, providing emergency response assistance and making ventilators and PPE.

View digital display and national TV ad spend for top brands, estimated by Adbeat and iSpot, here; note how lower national TV commercial spend allows for higher digital display ad spend. GM tends to target millennials with a slight male skew, and it also utilizes OTT, OOH, print, radio and local broadcast.

Agency & martech readers - There's certainly a chance you can secure work under Carlisle's expanded leadership, especially if you can offer digital consumer data tracking services. GM works with a slew of agencies such as Campbell Ewald (creative AOR).