Momentum Worldwide | Agency Profile, Contacts, AOR, Client Relationships
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- (212) 367-4500
Momentum Worldwide Contacts
|Kevin M.||President & Chief Marketing Officer||NY|
Sample of Related Brands
|Chris W.||Chairman & Chief Executive Officer - Momentum Worldwide||NY|
|Elena K.||Chief Strategy & Analytic Officer - North America||NY|
|Christine S.||Executive Vice President & Global Account Director||NY|
|Bonnie P.||Senior Vice President & Account Director - West Coast||NY|
Campaign Imminent: Chevron reviewing global media after 16-year tenure with WPP, creative next?
Gas station giant Wavemaker.
Chevron's top spending periods are typically Q2-Q3, per Kantar, and it invests in broadcast, digital, outdoor and radio. The company's target demographic tends to consist of male millennials. While overall media spend has gradually declined, sellers should expect it to pick back up with a new AOR.
In 2018, iSpot reports that Chevron spent $3.5 million on national TV targeting older men (see targeting right). This decreased significantly from the company's 2017 spend, which had risen to $6.4 million from that of $5.5 million the previous year.
According to Adbeat, within the past year, Chevron has spent $1.8 million on digital display placed mostly site direct (99%) on destinations including rawstory.com, mentalfloss.com, alternet.org, upworthy.com and boingboing.net. This amount dropped from the $2.7 million spent during the year prior.
Agency & martech readers - while the company technically announced this as a media review, its creative is handled by WPP's since 2017.