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Mindstream Media | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 696-2512
Primary Address
381 Park Avenue South
Eighth Floor, Room 801
New York, NY 10016
USA

Mindstream Media Contacts

Contacts (1)
Name Title State
Tracey M. Manager, Strategic Accounts NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 696-2512
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 381 Park Avenue South
Eighth Floor, Room 801
New York, NY
10016
USA

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Opps: Dave & Buster's taps new CMO, digital marketing VP amid spend increases (Score 67)


Arcade chain Del Frisco's Grille, where he served as CMO from 2016-2017 and as president from 2017-2019. He now focuses on D&B's guest engagement, loyalty and brand recognition.

Within the past year, D&B also added Kevin FitzPatrick to its team as digital marketing VP; we have already seen digital display ad spend rise under his leadership and should also see more opportunities in other digital channels.

Over the past few months, D&B's sales have started to slump; execs in its most recent (Q2 2019) earnings call blamed this on competition and cannibalization.

According to iSpot, D&B's YTD national TV spend of roughly $11.2 million has targeted Gen-Z and millennial men (see targeting right), up 17% from roughly $9.6 million in the same 2019 timeframe. The company's full 2019 spend increased by 13% to around $74 million from around $65.6 million in 2018.

Adbeat approximates that D&B has spent $677,800 on digital display ads during the past 12 months, more than double the $282,800 spent during the prior 12-month period. Most of the past year's were either YouTube videos on youtube.com ($491,400) or site-direct placements ($159,200) onto publishers such as adultswim.com ($139,100), cartoonnetwork.com and cwtv.com.

As you can see, D&B is doing its best to reach Gen-Z and millennial men; its TV commercial placement, YouTube ad usage and Thursdays' unlimited wings and unlimited video games promotion appeal to this demographic. D&B is based in TX and operates 136 NA rewards program.

Agency & martech readers - We may see roster shifts under D&B's new leadership, so get on Coleman's radar soon; since Mindstream Media handle media buying, you may have an easier time securing creative, social media and/or digital duties.