Mindstream Media | Agency Profile, Contacts, AOR, Client Relationships
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Sample of Related Brands
Male Gen-Z, Millennial Opps: Dave & Buster's taps new CMO, digital marketing VP amid spend increases (Score 67)
Arcade chain Del Frisco's Grille, where he served as CMO from 2016-2017 and as president from 2017-2019. He now focuses on D&B's guest engagement, loyalty and brand recognition.
Within the past year, D&B also added Kevin FitzPatrick to its team as digital marketing VP; we have already seen digital display ad spend rise under his leadership and should also see more opportunities in other digital channels.
Over the past few months, D&B's sales have started to slump; execs in its most recent (Q2 2019) earnings call blamed this on competition and cannibalization.
According to iSpot, D&B's YTD national TV spend of roughly $11.2 million has targeted Gen-Z and millennial men (see targeting right), up 17% from roughly $9.6 million in the same 2019 timeframe. The company's full 2019 spend increased by 13% to around $74 million from around $65.6 million in 2018.
Adbeat approximates that D&B has spent $677,800 on digital display ads during the past 12 months, more than double the $282,800 spent during the prior 12-month period. Most of the past year's were either YouTube videos on youtube.com ($491,400) or site-direct placements ($159,200) onto publishers such as adultswim.com ($139,100), cartoonnetwork.com and cwtv.com.
As you can see, D&B is doing its best to reach Gen-Z and millennial men; its TV commercial placement, YouTube ad usage and Thursdays' unlimited wings and unlimited video games promotion appeal to this demographic. D&B is based in TX and operates 136 NA rewards program.
Agency & martech readers - We may see roster shifts under D&B's new leadership, so get on Coleman's radar soon; since Mindstream Media handle media buying, you may have an easier time securing creative, social media and/or digital duties.