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Millennial Opps: Memorial Sloan-Kettering taps new media AOR amid significant ad spend increase (Score 16)

Cancer center Known as its media AOR, replacing the company's former relationship with Media Storm. This hire has already resulted in shifts in MSK's ad spend.

The AOR switch followed MSK's appointment in February 2020 of chief marketing and communications officer Roxanne Taylor.

In 2020, Pathmatics reports the company spent roughly $2m on digital ads, around double the roughly $1.2m it spent in 2019. Last year, it earned ~319m digital impressions through the usage of Facebook (48%), desktop display (24%), Twitter (13%), desktop video (11%) and mobile display (4%) ads.

Judging by this increase in spend, it's safe to say MSK is primarily targeting Gen-Z and millennials, particularly people who have or who have a parent who has cancer. According to Kantar data, the company also invests in OOH, print, radio and local broadcast.

Agency & martech readers - As you know, AOR shifts tend to follow one another; we suggest you reach out soon to see what additional work is available. To the best of our knowledge, MSK works with multicultural AOR MRM//McCann.