Insight Sources: Broadcast insights estimated by Podchaser.
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Mediahub Global New York | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
- Main Telephone
- (917) 900-4934
Primary Address
386 Park Avenue South
14th Floor
New York,
NY
10016
USA
Mediahub Global New York Contacts
Contacts (5/49)
Name | Title | State | ||||||||||||
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Michael M. | Global & US Chief Financial Officer | NY | ||||||||||||
Sample of Related Brands
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John M. | Global Chief Executive Officer | NY | ||||||||||||
Kathryn C. | Media Director | NY | ||||||||||||
Susan Z. | Associate Media Director | NY | ||||||||||||
Ashley H. | Associate Media Director | NY |
Client Relationships
Brand | Service | From | To | Media Spend |
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****** ****** ******* | Media Buying, Media Planning | * | ||
******'* ******** ******** & ********* ****** | Media Buying, Media Planning | * | ||
***** & ****** | Media Buying, Media Planning | * | ||
*** ***** & *******, ***. | Media Buying, Media Planning | * | ||
******* | Media Buying, Media Planning | * |
WinmoEdge
Male Millennial, Gen-Z Opps: Topgolf discloses expansion plans amid spend increases (Score 69)
Sales lead: Reach out to offer ad space and inquire about agency opportunities.
- Topgolf announced during its recent Q4 earnings transcript that it plans to open 11 new venues per year.
- It is also investing in technology to improve the guest experience.
- Additionally, Topgolf partnered with the PGA to provide golf lessons.
Topgolf's target demographic: Male Gen-Zers & millennials
The company will likely:
- Continue increasing ad spend
- Increase promotional activity for the new locations
- Review media/social accounts or hire additional agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Topgolf spent around $134.6k on national TV ads YTD after it did not allocate any budget toward this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend equaled $62.5k in 2021.
- It did not invest in this channel during 2022.
- YTD ad programming: It placed ads during programming such as SportsCenter, SportsCenter With Scott Van Pelt, Pardon the Interruption, and First Take.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance
- YTD spend: Topgolf spent around $265.4k on digital display ads YTD, an 82% increase from $145.7k spent in this channel during the same time period of 2022.
- YTD data: 19.3m impressions via desktop video (56%), YouTube (20%), Instagram (18%), Facebook (5%), and desktop display (1%).
- 2021-2022 spend: Full-year spend increased by 56% from $895.3k in 2021 to $1.4m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as twitch.tv, youtube.com, instagram.com, facebook.com, and theundefeated.com.
Additional channel insights
- Vivvix: Topgolf also invests in print, radio, and local broadcast.
- Top podcasts sponsored: The Rich Eisen Show, The Sports Junkies, The Dan Patrick Show, and Golf Channel Podcast with Rex and Lav.
Agency analysis:
- Opportunity: Topgolf picked up Anomaly last summer, so reach out to see if the company plans on reviewing any of its other accounts.
- You might also consider offering PR support.
- Current roster:
- Anomaly: creative AOR
- Mediahub Global New York: media AOR
- Day One Agency: social