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Mediahub Global New York | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(917) 900-4934
Primary Address
386 Park Avenue South
14th Floor
New York, NY 10016
USA

Mediahub Global New York Contacts

Contacts (5/49)
Name Title State
Michael M. Global & US Chief Financial Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 900-4934
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 386 Park Avenue South
14th Floor
New York, NY
10016
USA
John M. Global Chief Executive Officer NY
Kathryn C. Media Director NY
Susan Z. Associate Media Director NY
Ashley H. Associate Media Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** ****** ******* Media Buying, Media Planning *
******'* ******** ******** & ********* ****** Media Buying, Media Planning *
***** & ****** Media Buying, Media Planning *
*** ***** & *******, ***. Media Buying, Media Planning *
******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Topgolf discloses expansion plans amid spend increases (Score 69)


Sales lead: Reach out to offer ad space and inquire about agency opportunities. 

  • Topgolf announced during its recent Q4 earnings transcript that it plans to open 11 new venues per year.
  • It is also investing in technology to improve the guest experience. 
  • Additionally, Topgolf partnered with the PGA to provide golf lessons. 

Topgolf's target demographic: Male Gen-Zers & millennials 

The company will likely:

  • Continue increasing ad spend
  • Increase promotional activity for the new locations
  • Review media/social accounts or hire additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Topgolf spent around $134.6k on national TV ads YTD after it did not allocate any budget toward this channel during the same time period of 2022.
  • 2021-2022 spend: Full-year spend equaled $62.5k in 2021.  
    • It did not invest in this channel during 2022. 
  • YTD ad programming: It placed ads during programming such as SportsCenter, SportsCenter With Scott Van Pelt, Pardon the Interruption, and First Take. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance

  • YTD spend: Topgolf spent around $265.4k on digital display ads YTD, an 82% increase from $145.7k spent in this channel during the same time period of 2022. 
  • YTD data: 19.3m impressions via desktop video (56%), YouTube (20%), Instagram (18%), Facebook (5%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 56% from $895.3k in 2021 to $1.4m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as twitch.tv, youtube.com, instagram.com, facebook.com, and theundefeated.com. 

Additional channel insights  

  • Vivvix: Topgolf also invests in print, radio, and local broadcast. 
  • Top podcasts sponsored: The Rich Eisen Show, The Sports Junkies, The Dan Patrick Show, and Golf Channel Podcast with Rex and Lav. 

Agency analysis:

  • Opportunity: Topgolf picked up Anomaly last summer, so reach out to see if the company plans on reviewing any of its other accounts. 
    • You might also consider offering PR support. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.