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Media Assembly | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone
(212) 500-6900
Primary Address
711 Third Avenue
Third Floor
New York, NY 10017

Media Assembly Contacts

Contacts (5/26)
Name Title State
Michael D. Chief Financial Officer - MDC Media Partners & Assembly NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 500-6900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 711 Third Avenue
Third Floor
New York, NY

Laura K. Senior Vice President & Director, Local Investment NY
Charlotte P. Senior Vice President & Head, Biddable - Search, Social & Programmatic NY
Linda P. Senior Vice President & Group Director, National Video Investment Team NY
Ji K. Senior Vice President, Integrated Communications & Group Director NY

Client Relationships

Brand Service From To Media Spend
***** ***************, ***. media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present ****
****** ********* ******* ** ******* Media Buying, Media Planning unknown present ********
******** *****-** *********** Media Buying, Media Planning 2020 present *******

See Winmo sales intelligence in action


Told Ya!, Campaign Imminent: Dave & Busters taps creative AOR, starts gradually reopening (Score 71)

Not long after hiring SVP and CMO Brandon Coleman in Mother NY as its creative AOR to develop new national and regional marketing campaigns and enhanced, tailored guest communications. We do not believe there was an incumbent agency.

D&B is currently gradually reopening its locations after they temporarily closed due to the global pandemic.

iSpot reports the company spent around $15m on national TV ads YTD, down 70% from $25.5m during the same time period of 2019. Full-year spend equaled $74.3m in 2019 and $65.7m in 2018. It mainly targets Gen-Z and millennial dads via this channel (see targeting right).

It also invests in local advertisements such as OOH, print (newspapers and Hispanic newspapers) and radio. Lower national TV commercial spend has allowed for higher digital display ad spend in an effort to reach Gen-Z and millennial men, especially dads in search of family-friendly entertainment. D&B's unlimited wings and video games promotion appeal to this target demographic. You may also want to offer paid social, podcast and/or OTT ad space considering this desired audience. Since Mother's remit includes regional advertising, you should also offer local ad space around D&B's locations.

Agency & martech readers - Reviews often follow one another, especially under new CMOs, reach out soon for potential work. You may have the best luck securing digital analytics and/or social media management work since Media Assembly handles media buying. We have confirmed that D&B is no longer working with Mindstream Media, which also used to provide media buying assistance.