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Campaign Imminent: BBC Music announces US expansion (Score 60)

announced the US rollout of BBC Music, effective March 25, which will make roughly 10 re-purposed pieces of text and video content available for American audiences. This content will feature new music trends, band opportunities, audio re-releases, emerging artist highlights and cultural influences on music. The expansion marks the BBC's ongoing content monetizing efforts. The US launch of BBC Music will be sponsored by Hyundai's Genesis in a three-month campaign focused on sponsorship, digital and social media content.

BBC's spend typically spikes during Q2. Its target demographic primarily consists of Gen-X and younger boomers (male skew)

Per Kantar, BBC spent $360,616 on US media during Q1-Q3 2018, a decrease from the $1.2 million spent during Q1-Q3 2017. Total 2017 US spend increased to $1.4 million from that of $1.1 million in 2016. It typically invests in broadcast, digital, out-of-home and print.

According to iSpot, a YTD national TV spend of $1.4 million has targeted a diverse audience (see targeting right right). 2018 spend decreased to $4.2 million from that of $7.1 million in 2017.

Within the past 12 months, Adbeat reports that the company has spent $219,300 on digital display placed mostly through Google (60%), other (21%) and direct (14%) networks onto site destinations including bbc.com, msn.com, bbcgoodfood.com, topgear.com and ebay.com. Spend over the previous 12-month period totaled $551,900.

Vulnerable Account Index (VAI). It certainly wouldn't hurt for agency and martech readers to continue reaching out for potential project-based creative work.