MCD Partners | Agency Profile, Contacts, AOR, Client Relationships

• The agency will support JitJatJo's continued period of hyper-growth.
• It will focus on utilizing multi-channel digital media solutions to connect the brand with customers.
• The company will likely:
  • Shift strategy
  • Launch a campaign
  • Return to higher digital spend
  • Seek additional new agency partners
• Target demographic: 
  • Business DMs
  • Millennial consumers

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Since the beginning of 2023, JitJatJo has spent roughly $8.4k on digital ads, only around a third of the roughly $22.3k spent by this point last year.
  • YTD data: The company has earned ~1.9m digital impressions YTD via YouTube (92%) and Facebook (8%) ads.
  • Last year: JitJatJo spent approximately $78.9k on this channel last year, more than triple the approximately $21.5k spent in 2021.

Additional agency insights:

• Opportunity: Agency reviews often follow one another, so get in touch sooner rather than later to offer PR, creative, PR, social media management, experiential, influencer, and/or multicultural services.
• Current agency roster:
  • ​​​​​​​​​​​​​​MCD Partners: Digital AOR