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McCann New York | Agency Profile, Contacts, AOR, Client Relationships

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Main Telephone (646) 865-2000
Main Fax (212) 867-5170
Primary Address
622 Third Avenue
New York, NY 10017-2703

McCann New York Contacts

Contacts (5/83)
Name Title State
Devika B. President NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (646) 865-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 622 Third Avenue
New York, NY

Sallie M. Senior Vice President & Chief Diversity Officer - Worldgroup NY
Joe K. Global Chief Talent Officer NY
Tom M. Chief Creative Officer NY
Sean B. Group Creative Officer NY

Client Relationships

Brand Service From To Media Spend
******* creative 2011 present ***
******** creative 2014 present ********
****** ********** AOR - creative 2014 present *
**** ***** creative 1982 present **
********** ********* ****. creative 2010 present ******

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Q2-Q4 Media Opps: Chick-fil-A launches first major work from new AOR

McCann, NY

Chick's iconic cows remain, but the new campaign incorporates VR (how millennial of them!). Fil-A wanted their new AOR to "do something that would engage with our guests in new and interesting ways," Joe Saracino, Chick-fil-A's VP-brand strategy and media, told

The IPG agency's new campaign will feature two 30-second commercials during the Grammy Awards, the first time Fil-A has purchased time during the event on a national level. Previously, they only ran local spots. This signals more national buys to come, perhaps, as the switch from Richards came as Chick-fil-A expands beyond its Southeast stronghold. 

The next big ad flight is being planned for the fall. So, expect a big college football push since the bulk of the chicken chain's ads already run then. Sellers should keep going after traditional and digital revenue through the end of the year. Multicultural agencies and sellers should look for revenue to be up, as well (more info here). 

Moxie, ATL still has social media buys and community management.

Additional Insight

Media Spend: Chick-fil-A's ad budget has been much smaller than other QSRs, but it's going up as they expand beyond the Southeast. Kantar Media reports that  $54.3 million was spent on measured media in 2015, up from $18.3 million in 2014. Broadcast comprised $37.7 million in 2015 and $15.5 million was spent on outdoor. The remainder mostly supported display and radio.

TV Breakdown: Almost $100,000 has gone to the "The Cowz VR" national ad since it debuted Feb. 6, according to So far, the ad has only run on ESPN and ESPN 2 (see show targeting right). 

Digital Breakdown: $12.6 million garnered 652.9 million impressions the last 12 months, down from $40.7 million in 2015, per Pathmatics. YouTube and ESPN still received the bulk of spending the last year, at $8.4 million and $3 million, respectively. 

5200 Buffington Rd.
Atlanta, GA 30349
(404) 765-8000

Jon Bridges 
Chief Marketing Officer
(404) 765-8000

Joe Saracino
Vice President, Brand Strategy & Media
(404) 765-8000

Tracy Reimers Donahue
Vice President & Media Director - Starcom, Chi
Direct Dial: (312) 220-4156

Robbie Fuss
Associate Media Director - Starcom, Chi
Direct Dial: (312) 220-3829

Sydney Oberholtzer
Digital & Video Media Associate - Starcom, Chi
(312) 220-3535