Back to All Agencies

Marina Maher Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(212) 485-6800
Primary Address
830 Third Avenue
Twelfth Floor
New York, NY 10022
USA

Marina Maher Communications Contacts

Contacts (5/14)
Name Title State
Marina M. President & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 485-6800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 830 Third Avenue
Twelfth Floor
New York, NY
10022
USA

Chrysann P. Account Supervisor NY
Janelle C. Senior Account Supervisor - COVERGIRL & Clairol Influencer Relations NY
Lauren A. Account Supervisor, Art Designer NY
Alexandra K. Vice President NY

Client Relationships


Brand Service From To Media Spend
*****, ***. Public Relations ********
****** Public Relations ****
**** & ********* Public Relations ********
******* Public Relations ********

See Winmo sales intelligence in action

WinmoEdge

Aflac promotes marketing DM amid spend decreases (Score 44)


Sales lead: This promotion will affect the company's marketing strategy & agency roster. 

  • Aflac elevated Garth Knutson to CMO in January 2023.
  • Knutson joined the company as brand VP in 2021.
  • He was named interim marketing head in April 2022. 

Aflac's target demographic: Gen-Xers & millennials with a male skew

The company will likely:

  • Ramp ad spend back up
  • Experiment with new marketing channels
  • Review the current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Aflac spent about $5.9m on national TV ads YTD, a 12% decrease from $6.7m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped by 38% from $68.4m in 2021 to $42.1m in 2022. 
  • YTD ad programming: It placed ads during programming such as College Football, NFL Football, 80th Annual Golden Globe Awards, Law & Order: Special Victims Unit, and The Bachelor

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Aflac spent around $223.4k on digital display ads YTD, a 12% decrease from $252.7k spent in this channel during the same time period of 2022. 
  • YTD data: 12.7m impressions via desktop video (90%), Facebook (9%), and Instagram (1%). 
  • 2021-2022 spend: Full-year spend dropped by 10% from $5m in 2021 to $4.5m in 2022.
  • Ad location: It placed 100% of these ads directly onto sites such as twitch.tv, youtube.com, facebook.com, instagram.com, and telemundo.com. 

Additional channel insights  

  • Kantar: Aflac also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Stuff You Should Know, The Dan Le Batard Show with Stugotz, and Smartless.

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser