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Momvertising Opps: Save-A-Lot launches new campaign
Discount grocer VIA, the campaign targets a broad audience consisting of consumers looking for value at low prices.
So far this year, Pathmatics reports Save-A-Lot has spent roughly $1.2m on digital ads, a notable decrease from the roughly $7.4m spent by this point last year. In 2021, the company ended up spending roughly $8.1m on digital ads, more than 4x the roughly $1.9m spent in 2020. Save-A-Lot has earned around 146.7m digital impressions YTD via Facebook (95%), Instagram (4%) and desktop display (1%) ads.
Hopefully, spend will pick back up soon with the new campaign. Save-A-Lot operates in 32 states. Since most of them are in the Midwest and East, you may benefit from offering localized ad space; therefore, I've tagged each relevant region in this article. The company targets household decision-makers, especially moms.
Agency & martech readers - VIA became Save-A-Lot 's creative and media AOR in Acento Advertising (multicultural).