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Manhattan Marketing Ensemble | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 779-2233
Primary Address
443 Park Avenue South
Fourth Floor
New York, NY 10016
USA

Manhattan Marketing Ensemble Contacts

Contacts (5/6)
Name Title State
Maury M. Senior Partner NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 779-2233
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 443 Park Avenue South
Fourth Floor
New York, NY
10016
USA

Brad E. Partner & Creative Director NY
Jimmy N. Creative Director NY
Sook K. Group Account Director NY
Eri Y. Senior Art Director NY

Client Relationships


Brand Service From To Media Spend
******'* ******, ***. Media Buying, Media Planning *****

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Palmer's launches first brand campaign


Media Sales Lead: The Sasha Group on the creative aspects. The campaign is supported by a 45-second video ad that will be released on social media and CTV. 

Key Lead Takeaways: Reach out as soon as possible to offer ad space.

Target Demographic: Gen-Z & millennial women

Key Spend Notes:

  • Palmer's relies heavily on social media ads. 
  • Top spending period: Q4

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Palmer's as Skin & Foot Care**

  • 2022 FY Spend: $2.5m
  • 2021 FY Spend: $3.9m
  • 2020 FY Spend: $1.3m
  • 2019 FY Spend: $351.4k

Ad Flight Breakdown (by spend): Palmer's aired four spots in 2022; the top two were "Jar 101: One Jar, Over 101 Uses" and "Care for Your Palmer's Belly." 

Top Daypart (by impressions): Weekend Day (109.5m), Day Time (94m), Weekend Afternoon (64.6m), Overnight (64.6m), and Early Morning (62.1m). 

Top Networks (by spend): A&E, FXX, MTV, ION, and Game Show.

Top Shows (by spend): The First 48, Law & Order: Special Victims Unit, Ridiculousness, Chicago Fire, and Forensic Files

Top Industry/Vertical Spenders (by spend): Olay (16.8%), Neutrogena (9%), CeraVe (8.5%), L'Oreal Paris Skin Care (7.3%), and Gold Bond (4.6%). 


Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Palmer's under Consumer Packaged Goods**

2022 FY Spend: $946k
2021 FY Spend: $1.4m
2020 FY Spend: $747k
2019 FY Spend: $412.7k

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $145.5k
  • Q2 2022 Spend: $134.8k
  • Q3 2022 Spend: $138.1k
  • Q4 2022 Spend: $530.9k

2022 Impressions: 120.6m

Top 2022 Ad Types (by spend): Instagram (59%), Facebook (40%), and desktop video (1%). 

Top Purchase Channels: Direct (99%) and The Trade Desk (1%). 

Top Publishers: instagram.com, facebook.com, fandom.com, and youtube.com. 

Top Industry/Vertical Spenders: Hershey (2.7%), Frito-Lay (1.9%), Mars Wrigley (1.2%), Mountain Dew (.93%), and Dove (.92%). 

Top Creative (by spend; see below): Pathmatics reports that 48 creatives ran during 2022 (note that not all creatives debuted in 2022).


Other Media Spend Analysis & Breakdown:

  • Kantar: Palmer's also utilizes local broadcast.
    • It holds media planning discussions in Q2, and it buys during Q1.