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M Booth & Associates, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(212) 481-7000
Primary Address
666 Third Avenue
Seventh Floor
New York, NY 10017
USA

M Booth & Associates, Inc. Contacts

Contacts (5/32)
Name Title State
Dale B. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 481-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 666 Third Avenue
Seventh Floor
New York, NY
10017
USA

Adrianna B. Chief Creative Officer & Managing Director NY
Joe H. Chief Financial Officer NY
Margo S. Managing Director, Media Relations & Senior Vice President NY
Alfredo B. Chief Technology Officer NY

Client Relationships


Brand Service From To Media Spend
******** ******* ******* Public Relations, Social unknown present ********
******** Creative, Public Relations, Social 2018 present *****
*** **** & ****** Public Relations 2021 present *******
****** ******* public relations unknown present *******
******* Creative, Public Relations, Social 2018 present ********

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Momvertising Opps: J.C. Penney considering accepting acquisition bid (Score 50)


Sycamore Partners placed a $1.8b bid to acquire wrote to tell you about the company losing its head marketer. Regardless of who acquires JCP, its marketing strategy is sure to be adjusted as well as its agency roster.  

Per Pathmatics, JCP earned 3.9b impressions through Facebook ads (69%), desktop video ads (12%), desktop display ads (11%), Instagram ads (3%), mobile display ads (3%) and Twitter ads (2%). It placed the majority of these ads (94%) site direct onto sites such as facebook.com, youtube.com, instagram.com, twitter.com and shutterfly.com. It spent $34m over the last 365 days, down 50% from $51.1m it spent in this channel during the 365 days prior. 

Magellan reports the company placed 107 podcast ads over the last year. 

According to same time period of 2019. Full-year spend equaled $198.9m in 2019 and $207.5m in 2018. 

Sellers-- JCP also invests in local print and radio ads. The company has decreased its advertising spend rather dramatically, which makes sense considering it is bankrupt. The company is still investing in marketing, though, so get in touch to see if you can score any ad dollars. It mainly targets Gen-X and millennial women, especially moms. 

Agency & martech readers-- M Booth & Associates helping out with PR. I expect these accounts to be up for a potential review following an acquisition. Keep an eye out so you can be top-of-mind once the company has new leadership.