Back to All Agencies

Lou Hammond Group | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 308-8880
Primary Address
900 Third Avenue
Suite 401
New York, NY 10022
USA

Lou Hammond Group Contacts

Contacts (3)
Name Title State
Lou Rena H. Founder & Chairman NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 308-8880
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 900 Third Avenue
Suite 401
New York, NY
10022
USA

Stephen H. Chief Executive Officer NY
Carter L. President NY

Client Relationships


Brand Service From To Media Spend
******* ******* ***** Public Relations *******
******** ****** Public Relations, Social *
******** ******** ********** Media Buying, Media Planning, Public Relations *****
*** ***** ** ******** Creative *
****** **** ***** ********** & ******** ****** Public Relations ******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Kentucky Travel receives funds for upcoming campaign launch


Kentucky Travel (KT) reportedly received $5 in federal funding for upcoming tourism-related support. The funds will go toward encouraging safe travel to the state. KT's officials are creating marketing material right now to reach multi-cultural, national and international travelers now that the US's travel restrictions are being lifted. Sellers should get in touch soon to secure last-minute ad dollars for upcoming initiatives.

According to Pathmatics, KT has spent roughly $56k on digital ads YTD, almost 4x the roughly $15.2k it had spent by this point last year. The organization's estimated digital spend of 2020 of $275.7k only reached around half of $513.8k in 2019. So far this year, KT has earned around 8.9m digital impressions via Facebook (65%), Instagram (26%), desktop display (8%) and mobile display (3%) ads.

As you can see, even though the organization's digital spend dwindled in 2020, it's already picking up in 2021; spend will continue rising as it launches upcoming ad work. KT's reliance on Facebook and Instagram shows that it's primarily targeting Gen-Z right now. To do so, upcoming campaigns will likely include OTT and/or podcast advertising.

Agency & martech readers - I see no major reasons for KT to shift its roster around right now, so seek more immediate opportunities elsewhere. In the past, Lou Hammond Group has served as the organization's PR and social AOR.