Lou Hammond Group | Agency Profile, Contacts, AOR, Client Relationships
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Lou Hammond Group Contacts
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Lou Rena H. | Founder & Chairman | NY | ||||||||||||
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Stephen H. | Chief Executive Officer | NY | ||||||||||||
Carter L. | President | NY | ||||||||||||
Campbell L. | President | NY | ||||||||||||
Gina S. | President, Charleston | NY |
Client Relationships
WinmoEdge
Campaign Imminent: Kentucky Travel receives funds for upcoming campaign launch
Kentucky Travel (KT) reportedly received $5 in federal funding for upcoming tourism-related support. The funds will go toward encouraging safe travel to the state. KT's officials are creating marketing material right now to reach multi-cultural, national and international travelers now that the US's travel restrictions are being lifted. Sellers should get in touch soon to secure last-minute ad dollars for upcoming initiatives.
According to Pathmatics, KT has spent roughly $56k on digital ads YTD, almost 4x the roughly $15.2k it had spent by this point last year. The organization's estimated digital spend of 2020 of $275.7k only reached around half of $513.8k in 2019. So far this year, KT has earned around 8.9m digital impressions via Facebook (65%), Instagram (26%), desktop display (8%) and mobile display (3%) ads.
As you can see, even though the organization's digital spend dwindled in 2020, it's already picking up in 2021; spend will continue rising as it launches upcoming ad work. KT's reliance on Facebook and Instagram shows that it's primarily targeting Gen-Z right now. To do so, upcoming campaigns will likely include OTT and/or podcast advertising.
Agency & martech readers - I see no major reasons for KT to shift its roster around right now, so seek more immediate opportunities elsewhere. In the past, Lou Hammond Group has served as the organization's PR and social AOR.