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Lippe Taylor | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(212) 598-4400
Primary Address
215 Park Avenue South
16th Floor
New York, NY 10003
USA

Lippe Taylor Contacts

Contacts (5/24)
Name Title State
Nick T. Innovation Technology Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 598-4400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 215 Park Avenue South
16th Floor
New York, NY
10003
USA

Tracy N. Chief Engagement Officer NY
Lori R. Chief Integration Officer NY
Paul D. President NY
Stephanie S. Chief Engagement Officer NY

Client Relationships


Brand Service From To Media Spend
***** & ****** Public Relations unknown present *****
******** AOR - public relations 2006 present ********
******** Public Relations unknown present ********
****** ********* Public Relations, Social 2019 present ****
****** ***** ******* Public Relations unknown present ******

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z, Millennial Media Opps: Acne care brand Differin bolsters national TV ad spend


here. It also launched the Clear90 app earlier this year to give users coaching, tips and rewards.

Per Pathmatics, Differin earned 245.5m impressions spending around $2.4m on desktop video ads (40%), desktop display ads (20%), Instagram ads (19%), mobile display ads (12%), mobile video ads (5%) and Facebook ads (4%). It placed the majority of these ads site direct onto sites such as youtube.com, walmart.com, target.com, foodandwine.com and people.com. Spend in this channel decreased 8% from $2.6m spent during the 365 days prior. 

According to from $19.5m during the same time period of 2019. Full-year spend totaled $27.5m in 2019 and $22.4m in 2018. It mainly targets Gen-Z and millennials with a heavy female skew through this channel. 

Sellers-- Differin's products appeal to Gen-Z (high school and college students) and millennials. It seems to have a female skew as well, so keep that in mind. Sellers that can get ad space in front of these demographics will have the most success. If it follows the same trend as the last two years, spend will begin trailing off after Q3, so reach out soon to secure 2020 ad dollars and get in good position for 2021. 

Agency & martech readers-- Lippe Taylor takes care of PR services. There are no signs of a potential review; I advise readers to prospect elsewhere for the time being.