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Le Truc | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(212)-474-5000
Primary Address
375 Hudson Street
New York, NY 10014
USA

Le Truc Contacts

Contacts (5/9)
Name Title State
Marcos K. Partner & Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212)-474-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 375 Hudson Street

New York, NY
10014
USA

Matt M. Chief Experience Officer - Le Truc & Publicis Agencies - North America NY
Marie S. Associate Creative Director, Copy NY
Lydia B. Associate Creative Director NY
Jessie C. Vice President & Strategy Director NY

Client Relationships


Brand Service From To Media Spend
**** ******* ****** & ******* Creative ******

See Winmo sales intelligence in action

WinmoEdge

Affluent Millennial, Gen-X Opps: Four Seasons hires CEO, multiple marketing DMs (Score 28)


Sales lead: The CEO hire could lead to additional leadership changes that affect the marketing strategy and agency roster.

  • Four Seasons Hotels & Resorts (FS) named Alejandro Reynal president & CEO in October 2022. 
  • Reynal brings industry experience from his most recent position as president & CEO of Apple Leisure Group. 
  • Reynal replaces John Davison, who retired after leading the company for about three years. 

Additional recent hires: 

  • Benjamin Leblond joined the company as marketing director in August 2022. 
  • Deepika Sarma joined the company as director of communications & digital marketing in August 2022. 
  • Christina McCarthy joined the company as senior director of global media in April 2022. 

FS's target demographic: Affluent Gen-Xers & millennials 

The company will likely:

  • Continue increasing digital spend
  • Try new digital channels
  • Seek agency assistance (digital/social)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: FS has not allocated any budget toward national TV ads so far this year.
  • Last year: Full-year spend equaled $37.9k in 2020 and $36.8k in 2021. 
  • 2021 ad programming: It placed ads during programming such as LPGA Tour Golf and PGA Tour Champions Golf

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: FS spent about $3.4m on digital display ads YTD, a 26% increase from $2.7m spent in this channel during the same time period of 2021. 
  • YTD data: 445.3m impressions via Facebook (54%), Instagram (21%), desktop video (14%), desktop display (9%), and mobile display (2%). 
  • Last year: Full-year spend jumped by 72% from $1.8m in 2020 to $3.1m in 2021. 
  • Ad location: It placed 92% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, wunderground.com, and yahoo.com. It placed 8% of these ads indirectly through multiple indirect channels onto sites such as usatoday.com, travelandleisure.com, flightaware.com, ebay.com, and yahoo.com. 

Additional channel insights  

  • FS also utilizes OOH, print, and local broadcast. 

Agency analysis:

  • Opportunity: The new CEO may make changes to the company's leadership team that could lead to agency reviews. 
    • I also recommend offering digital/social media services considering the company just hired a new digital marketing director. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.