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Landor | Agency Profile, Contacts, AOR, Client Relationships




Service: brand consultancy & design

Main Telephone
(646) 682-1600
Primary Address
200 Fifth Avenue
Fifth Floor
New York, NY 10010
USA

Landor Contacts

Contacts (5/9)
Name Title State
Gabriel M. President - Americas NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (646) 682-1600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Fifth Avenue
Fifth Floor
New York, NY
10010
USA

Thomas O. Chief Strategy Officer NY
Durk B. Executive Director, Business Development NY
Julie D. Director, Naming & Verbal Identity NY
Marie M. Executive Director, Client Services NY

Client Relationships


Brand Service From To Media Spend
******** *********, ***. creative 2004 present *
******* ************* **. ***. creative 2010 present *******
****** ***** ******* ****, ***. creative unknown present *****

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Novartis hires bespoke team for global media amid spend shifts (Score 70)


Pharmaceutical company DecisionMarketing.

We are likely to see a new campaign soon after NovartisOne2 starts on January 1, so sellers should reach out now to remain top-of-mind. Then, look for year round revenue since Novartis constantly releases new products and doesn't have a top spending period. It holds planning conversations in Q2 and buying conversations in Q1. It uses omnichannel strategies to reach a wide demographic.

Keep in mind that some of the company's channels (TV, radio and outdoor) have increased while others (digital and print) have decreased. Expect overall spend to increase since Novartis just saw a number of marketing leadership changes. Please view recent personnel hires and vacancies here

iSpot reports a YTD national TV spend of $2.1m placed on a diverse array of programming (see targeting right). Spend in the same timeframe of 2018 totaled $225,151, full 2018 spend totaled $315,730 and spend in 2017 totaled $213,917.

Adbeat reports digital display over the last 12 months has totaled $99.4k and been placed primarily via direct buy (66%), other (17%) and Google (14%) onto sites like medscape.com, webmd.com, clevelandclinic.org, drugs.com and everydayhealth.com. Ads over the last 24 months have totaled $496.7k and been placed primarily via direct buy (53%), Google (27%) and other (10%) onto sites like medscape.com, skincancer.org, webmd.com, everydayhealth.com and verywell.com.

Kantar reports Novartis started using radio for this first time this Q1 with a small investment of $1,079. The company's investment in outdoor has also gone up - $108,000 in Q1 2019 versus $0 in Q1 2018 - while its investment in print has decreased from $8.8m to $13.6m.

Agency and martech readers -- since reviews tend to follow one another, reach out for creative and/or digital work. Competition will include here.