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LAK PR | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations firm

Main Telephone
(212) 575-4545
Primary Address
1251 Avenue of the Americas
Suite 940
New York, NY 10020
USA

LAK PR Contacts

Contacts (5/9)
Name Title State
Hannah A. President & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 575-4545
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1251 Avenue of the Americas
Suite 940
New York, NY
10020
USA
Kimberly F. Account Manager NY
Alejandro R. Senior Account Manager NY
Daniela J. Vice President, Organizational Transformation & Employee Experience NY
Annika C. Senior Account Executive NY

Client Relationships

Current Past

Brand Service From To Media Spend
******'* ***** ******* Public Relations *
******, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Church's Texas Chicken fills CMO vacancy (Score 59)


Sales lead: CMO hires commonly lead to spend shifts & agency reviews. 

  • Church's Texas Chicken named Natalia Franco EVP & global CMO in March 2023.
  • Franco most recently served as president & founder of BrandMark Global.
  • Prior to that, she was the EVP & chief strategy/brand officer of California Pizza Kitchen. 
  • Franco is responsible for brand strategy, creative, and digital.  
  • We reported the CMO vacancy last September. 

Church's target demographic: Gen-Zers & millennials 

The company will likely:

  • Review the current agency roster/seek additional assistance
  • Revise marketing strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Church's spent nearly $1.2m on national TV ads YTD, a significant increase from $117.9k spent in this channel during the same time period of 2022.
  • 2021-2022 spend: Full-year spend jumped from $183k in 2021 to $474.6k in 2022. 
  • Ad programming: It placed ads during programming such as NCIS, The First 48, Dateline: Secrets Uncovered, Love After Lockup, and Friends. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Church's spent about $349.3k on digital display ads YTD, a 22% decrease from $446.1k spent in this channel during the same time period of 2022. 
  • YTD data: 49.6m impressions via Instagram (67%), Facebook (31%), desktop display (2%), and YouTube (1%). 
  • 2021-2022 spend: Full-year spend fell by 15% from $2.6m in 2021 to $2.2m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as instagram.com, facebook.com, and youtube.com. It placed 2% of these ads indirectly through The Trade Desk onto espn.com. 

Additional channel insights  

  • Vivvix: Church's also invests in OOH, radio, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.