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Laird + Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 478-8181
Primary Address
475 Tenth Avenue
Seventh Floor
New York,
NY
10018
USA
Laird + Partners Contacts
Contacts (3)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trey L. | Founder, Chairman & Chief Creative Officer | NY | ||||||||||||
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| Cassie B. | Account Director | NY | ||||||||||||
| Sky V. | Senior Art Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Lane Bryant hires creative VP amid YTD spend declines (Score 60)
Sales lead: This hire will likely lead to spend shifts. .png)
- Lane Bryant (LB) hired Eric Asbury as creative VP earlier this year.
- Asbury joins from Gap, where he served as global creative director.
- He will now lead LB's creative endeavors.
Target demographic: Gen-X & millennial women
The company will likely:
- Ramp ad spend back up
- Release fresh creative work/launch a campaign
- Review the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: LB spent nearly $2m on digital display ads YTD, less than half (45%) of the $4.4m spent in this channel during the same time period of 2022.
- YTD data: 224m impressions via Facebook (61%), YouTube (28%), and Instagram (11%).
- 2021-2022 spend: Full-year spend equaled $10.2m in 2021 and $10.1m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com.
Agency analysis:
- Opportunity: Contact the new VP now to be top-of-mind.
- Current roster:
- Laird + Partners: creative & social
- MMI Agency: media buying & planning
Insight Sources: Digital spend insights estimated by Pathmatics.