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LaForce | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service marketing communications agency
- Main Telephone
- (212) 367-8008
Primary Address
41 East 11th Street
Sixth Floor
New York,
NY
10003
USA
LaForce Contacts
Contacts (5/14)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| James L. | Chief Executive Officer | NY | ||||||||||||
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Sample of Related Brands
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| Olita M. | President | NY | ||||||||||||
| Mackenzie H. | Director, Art | NY | ||||||||||||
| Nairobi J. | Account Director | NY | ||||||||||||
| Amanda S. | Director, Digital | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Gap teams up with new agency partner on new Amazon storefront (Score 23)
- Gap will keep launching new products to differentiate itself from other online platforms that sell Gap products.
- The launch was designed to capitalize on an expected increase in e-Commerce sales during the gift-giving holiday season in Q4.
- Per a Tinuiti report, 86% of holiday shoppers expect to shop online on Amazon, ad over 75% of shopper plan to do at least 50% of their shopping online.
- It's part of Gap's ongoing comeback effort, which has started paying off.
- In Q3, sales increased 3% YOY from $3.94b in 2021 to $4.04b in 2022.
- The company will likely:
- Launch promotional material supporting the new storefront
- Sharply increase spend in Q4
- Seek additional new agency partners
- Target demographic:
- Millennial and Gen-X women
Additional spending insights:
- Broadcast insights: View recent national TV spend for top brands has either tapered off entirely or decreased.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance -- NOTE: This includes data for all subsidiaries.)
- YTD spend: Since the beginning of 2022, Gap has spent approximately $87.5m on digital ads.
- YTD data: The company has earned ~10.5b digital impressions YTD via Instagram (35%), Facebook (30%), mobile video (15%), desktop video (11%), desktop display (5%), and mobile display (3%) ads.
- Last year: In 2021, Gap spent roughly $129.8m on this channel, a 34% increase from the roughly $96.9m spent in 2020.
- Additional channel insights
- The company utilizes OOH, radio, print, podcasts, highly concentrated DRTV, and local broadcast.
- Gap also works with influencers.
- Spend tends to spike in Q4.
Additional agency insights:
- Opportunity: Get in touch soon to remain top-of-mind as Gap searches for a new CEO to replace Sonia Syngal, who stepped down last summer.
- A new CEO may make additional leadership changes that shift Gap's agency roster.
- Current agency roster:
- In-House: Creative and media
- Tinuiti: Digital agency partner (at least for this project)
- : Creative AOR
- : Media AOR
- : PR AOR
- : AOR
- : Media and digital agency partner
Insight Sources: Broadcast insights estimated by Kantar.