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Kinetic Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media planning & buying (out-of-home)
- Main Telephone
- (646) 313-9400
Primary Address
Three World Trade Center
175 Greenwich Street
New York,
NY
10007
USA
Kinetic Worldwide Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nikki R. | Associate Director | NY | ||||||||||||
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Sample of Related Brands
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| Katherine H. | Director, Account Services | NY | ||||||||||||
| Kate W. | Associate Director | NY | ||||||||||||
| Shane C. | Director, Account Services | NY | ||||||||||||
| Alison L. | Associate Director, Out-of-Home | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Unilever taps new digital marketing AOR for five brands (Score 43)
Sales Lead: Consumer packaged goods giant
- The agency will now lead addressable and acquisition marketing intelligence, along with media activation technology, for , OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC.
- Tinuiti will work to utilize analytics, commerce strategy, media activation, and more to accelerate omnichannel brand performance.
- Unilever will also team up with Tinuiti to implement a proprietary customer data platform designed to unify touchpoints across all channels and platforms.
- The company will likely:
- Keep ramping up spend for the aforementioned brands
- Considering that Tinuiti will be focused on digital marketing, I definitely expect digital spend to continue increasing.
- Seek additional new agency partners
- Keep ramping up spend for the aforementioned brands
- Target demographic:
- Gen-Z and millennials, especially moms and household decision-makers
Additional spending insights:
- Broadcast, digital, and social insights (TV ad creative spend, digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend and programming: Refer to this chart for recent national TV and digital spend for the aforementioned five wellness brands.
- Note that, while digital spend is increasing significantly, the average overall national TV spend for these brands didn't really change in 2022.
- 2021-2022 spend and programming: Refer to this chart for recent national TV and digital spend for the aforementioned five wellness brands.
- Additional channel insights
- The company utilizes Google Ads, print, and local broadcast.
- Unilever sponsors podcasts such as The Herd with Colin Cowherd, The Daily Show With Trevor Noah: Ears Edition, Run That Prank, and Help! I Suck at Dating.
Additional agency insights:
- Opportunity: Get in touch soon to see if Unilever needs creative, PR, media, multicultural, and/or experiential support for the Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC brands
- Unilever selected Firework as its beauty and personal care division digital agency partner at the beginning of 2022; since it's hired two brands-specific digital shops within the past year, digital hires for other brands are especially likely.
- Current agency roster:
- Tinuiti: Digital marketing AOR for the aforementioned wellness brands
- Firework: Digital agency partner (beauty and personal care)
- Contact: Fatimah Nouilati
- Scratch Marketing + Media
- fatimah@scratchmm.com
- : Creative AOR
- : Creative, media, social, and multicultural agency partner
- : Creative, media planning, and multicultural agency partner
- : Creative agency partner
- : Creative agency partner
- : Creative agency partner
- : Digital agency partner
- : Media agency partner
- : Media agency partner
- : Multicultural agency partner
- : PR agency partner
Insight Sources: Broadcast insights estimated by Podchaser.