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Score 79 - Account in Jeopardy: Fashion brand Balmain names first CMO

will report to Massimo Piombini, who was hired as CEO back in April, and will work to fuel the brand's growth and expand its product assortment. 

Specifically, the new marketer takes over his role as Balmain looks to make a big retail push and expand to a wider audience. In fact, Piombini told newish deep-pocketed parent company, Qatari Investment Fund, was willing to support this retail push and growth initiative. So, with more money to spend and their first CMO onboard, expect Balmain's marketing spend to be on the rise moving forward.

Therefore, global agencies with luxury fashion and retail experience should begin engaging Diz right away. Keep in mind, though, that the marketer most recently served as SVP and managing director at KCD, which handles media relations, creative and digital for Balmain. So, with Diz now working on the other side of this agency relationship, it's unclear whether he'll look to bring on additional agency support. 

Furthermore, sellers should look for an increase in US ad spend. here). So, digital sellers should reach out now, focusing pitches on high ROI strategies for engaging affluent millennials. Additionally, seek revenue tied to earned media, print and sponsorship/influencer marketing strategies. 

Balmain
​25 rue Pasquier
75008 Paris
France

Txampi Diz
Chief Marketing Officer
​@balmain.fr

Shawn Pean
Managing Director, Americas
spean@balmain.fr