KBS+ | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
|Main Telephone||(212) 633-0080|
|Main Fax||(212) 463-8643|
|Matt P.||Global Chief technology Officer & Managing Director||NY|
Sample of Associated Brands
|Jonah B.||Global Chief Strategy Officer||NY|
|Jonathan M.||Co-Chief Creative Officer||NY|
|Guy H.||Global Chief Executive Officer||NY|
|Patrick S.||Global Chief Creative Officer||NY|
|***** & ******||Creative, Digital, Media Buying, Media Planning||2016||present||******|
|*** ****** **** *.*.||Creative||2013||present||*******|
|****'* **** ********** *******, ***.||Creative||2013||present||********|
Who is the Global Chief technology Officer & Managing Director of KBS+?
What is the email of the Global Chief Strategy Officer of KBS+?
What is direct phone of the Co-Chief Creative Officer of KBS+?
Who is the Creative agency of KBS+?
Your personal LinkedIn™ network connections
Digital, TV Opps: Red Robin debuts first campaign from new AOR
Subject: digital, TV, promotional marketing, loyalty marketing, sponsorship, social media, partnership marketing
Company: Red Robin, Greenwood Village, CO-based "better burger" chain.
Opportunity: After naming MDC's here), RR has debuted a new brand campaign. The goal of the new campaign is to position burgers as a "sharing and bonding opportunity," which means, of course, that the word "burger" is used as a verb (I'll give you a minute to compose yourself). "Let's Burger" will run across TV, digital video and social media channels and aims to reinforce the restaurants as a "fun" environment that is welcoming to guests of all ages.
Sellers - you know what this means. Reach out for last minute revenue across TV, digital and social media and continue looking for more opportunity in future campaigns.
Agency readers, KBS has been creative AOR for less than six months, so the account is unlikely to go into the review in the next year. However, if the current efforts do not improve RR's low marketing ROI as execs hoped (more Initiative, LA.
Media Spend: According to Kantar Media, Red Robin spent $26.4 million on measured media in 2015 - up from $20.5 million in 2014. The bulk of Red Robin's media spend is allocated to broadcast ads ($22.4 million in 2015). The remainder is spent mostly on display ($2.9 million).
National TV Spend: So far in 2016, Red Robin has spent $16.8 million on national TV ads - more than double what was spent during the same period 2015 ($7.5 million). See iSpot's charts for 2016 airings and show targeting.
For full 2015, the burger chain spent $9.6 million (the same has H1 2016 spend). Therefore, look for plenty of TV revenue to be available in the back half of the year (and to continue to rise in 2017).
Pathmatics reports that Red Robin has spent $346,100 on desktop ads so far this year (90.7 million impressions). Note that this is 62% less spend than the same period 2015 ($925,000), but the chain garnered only 20% fewer impressions in 2016 (down from 113.4 million in 2015).
Most of these desktop ads were placed through Specific Media (Viant - 57%) or site direct (41%). Top desktop destinations include: fandango.com, king5.com, cbssports.com, al.com and myspace.com (Why in the name of Justin Timberlake is this still a thing?).
RR has also spent almost $100,000 on mobile ads (12.7 million impressions).
Red Robin Gourmet Burgers, Inc.
6312 S. Fiddlers Green Cir.
Suite 200 North
Greenwood Village, CO 80111
Chief Marketing Officer & Senior Vice President
Denny Marie Post
Chief Executive Officer & Director
Associate Director - The Media Kitchen }