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KBS+ | Agency Profile, Contacts, AOR, Client Relationships

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Main Telephone (212) 633-0080
Main Fax (212) 463-8643
Primary Address
160 Varick Street
Fourth Floor
New York, NY 10013

KBS+ Contacts

Contacts (5/30)
Name Title State
Matt P. Global Chief technology Officer & Managing Director NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 633-0080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 160 Varick Street
Fourth Floor
New York, NY

Jonah B. Global Chief Strategy Officer NY
Jonathan M. Co-Chief Creative Officer NY
Guy H. Global Chief Executive Officer NY
Patrick S. Global Chief Creative Officer NY

Client Relationships

Brand Service From To Media Spend
********* Creative 2017 present *******
***** & ****** Creative, Digital, Media Buying, Media Planning 2016 present ******
*** ****** **** *.*. Creative 2013 present *******
****'* **** ********** *******, ***. Creative 2013 present ********
******** Digital 2016 present *

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Digital, TV Opps: Red Robin debuts first campaign from new AOR

Subject: digital, TV, promotional marketing, loyalty marketing, sponsorship, social media, partnership marketing

Company: Red Robin, Greenwood Village, CO-based "better burger" chain.

Opportunity: After naming MDC's here), RR has debuted a new brand campaign. The goal of the new campaign is to position burgers as a "sharing and bonding opportunity," which means, of course, that the word "burger" is used as a verb (I'll give you a minute to compose yourself). "Let's Burger" will run across TV, digital video and social media channels and aims to reinforce the restaurants as a "fun" environment that is welcoming to guests of all ages. 

Sellers - you know what this means. Reach out for last minute revenue across TV, digital and social media and continue looking for more opportunity in future campaigns. 

Agency readers, KBS has been creative AOR for less than six months, so the account is unlikely to go into the review in the next year. However, if the current efforts do not improve RR's low marketing ROI as execs hoped (more Initiative, LA. 

Additional Information

Media Spend: According to Kantar Media, Red Robin spent $26.4 million on measured media in 2015 - up from $20.5 million in 2014. The bulk of Red Robin's media spend is allocated to broadcast ads ($22.4 million in 2015). The remainder is spent mostly on display ($2.9 million). 

National TV Spend: So far in 2016, Red Robin has spent $16.8 million on national TV ads - more than double what was spent during the same period 2015 ($7.5 million). See iSpot's charts for 2016 airings and show targeting.

For full 2015, the burger chain spent $9.6 million (the same has H1 2016 spend). Therefore, look for plenty of TV revenue to be available in the back half of the year (and to continue to rise in 2017).

Digital Breakdown: Most of RR's digital spend is allocated to video ads - $567,000 so far this year (30.1 million impressions), per

Pathmatics reports that Red Robin has spent $346,100 on desktop ads so far this year (90.7 million impressions). Note that this is 62% less spend than the same period 2015 ($925,000), but the chain garnered only 20% fewer impressions in 2016 (down from 113.4 million in 2015).

Most of these desktop ads were placed through Specific Media (Viant - 57%) or site direct (41%). Top desktop destinations include:,,, and (Why in the name of Justin Timberlake is this still a thing?).

RR has also spent almost $100,000 on mobile ads (12.7 million impressions).

Red Robin Gourmet Burgers, Inc. 
6312 S. Fiddlers Green Cir.
Suite 200 North
Greenwood Village, CO 80111
(303) 846-6000

Johnathan Muhtar 
Chief Marketing Officer & Senior Vice President
(303) 846-6000

Denny Marie Post 
Chief Executive Officer & Director
(303) 846-6000

Clair Bergam 
Associate Director - The Media Kitchen }
(6460 336-9400