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Johannes Leonardo | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 462-8120
Primary Address
115 Broadway
21st Floor
New York,
NY
10006
USA
Johannes Leonardo Contacts
Contacts (5/63)
| Name | Title | State | ||||||||||||
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| Jan J. | Co-Founder & Creative Chairman | NY | ||||||||||||
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| Leo P. | Founder & Creative Chairman | NY | ||||||||||||
| Steve Z. | Chief Strategy Officer | NY | ||||||||||||
| John M. | Chief Marketing Officer | NY | ||||||||||||
| Jackson K. | Senior Account Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-X Opps: Uber launches campaign amid significant national TV spend increase (Score 14)
- Made by creative AOR , "Earn Like a Boss" encourages viewers to drive for Uber.
- The campaign launched nationally on April 26 across OOH, audio, social media, and various media partnerships.
- It will continue rolling out until the end of 2023.
- The campaign also includes in-language Spanish videos.
- The company will likely:
- Keep rolling out new work
- Continue increasing national TV spend
- Return to higher digital spend
- Seek new agency partners
- Target demographic:
- Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Uber has spent approximately $1.4m on national TV commercials, a huge increase from the approximately $2.3k spent within the same 2022 timeframe.
- Last year: The company spent around $1.5m on this channel last year after spending much more, around $16.9m, in 2021.
- 2023 ad programming: Uber's 2023 commercials have targeted Gen-X watching shows such as The Masked Singer, 9-1-1, The Voice, Chicago Med, and Next Level Chef.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $15.1m toward digital ads YTD, down 22% from the roughly $19.3m allocated by this point last year.
- YTD data: Since the beginning of 2023, Uber has earned ~1.6b digital impressions via YouTube (42%), Instagram (25%), desktop display (16%), Facebook (11%), Twitter (3%), and desktop video (3%) ads.
- Last year: In 2022, the company's estimated full-year spend of $66.9m reached only about half of that of $128.1m in 2021.
- Additional channel insights
- The company utilizes digital, local broadcast, OOH, radio, Google Ads, and online video (primarily via Youtube.com) ads.
- Uber sponsors podcasts such as The School of Greatness, The Bill Simmons Podcast, The Matt Walsh Show, the Last Podcast On The Left, and the Adam Carolla Show.
- It also invests in short-form DRTV.
- Uber has very highly concentrated network TV coverage and will not likely launch a new campaign soon.
- NBCS is the company's top TV network.
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch to offer media, PR, experiential, multicultural, influencer, digital analytics, and/or social media management services.
- We have not heard of any additional roster shifts since Johannes Leonardo became Uber's creative AOR a year ago.
- Current agency roster:
- Johannes Leonardo: Creative AOR (May 2022)
- : Creative, digital, and social AOR
- : Media AOR
- : Creative and digital agency partner
Insight Sources: Broadcast insights estimated by .