Back to All Agencies

IPG MediaBrands | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(646) 376-1850
Primary Address
100 West 33rd Street
Ninth Floor
New York, NY 10001
USA

IPG MediaBrands Contacts

Contacts (5/43)
Name Title State
Molly S. Senior Vice President, Investment Strategy NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 376-1850
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Ninth Floor
New York, NY
10001
USA
Scott R. Global Chief Transformation Officer NY
Thuy P. Vice President- Mediabrands Investment Strategy NY
Guy B. Global President NY
Martin B. Global Chief Sustainability Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
*******-***** ****** ******* Media Buying, Media Planning *
***** Media Buying, Media Planning *
***** *********** Media Buying, Media Planning *
*****.*** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Geico kicks off marketing push starring Will Arnett (Score 58)


Sales lead: Reach out now to offer last-minute campaign ad space. 

  • Geico just launched a new campaign featuring famous actor Will Arnett. 
  • It includes four spots that each have 30- and 15-second versions. 
  • The spots will be supported across broadcast TV, CTV, Twitter, and TikTok. 
  • This is the company's first campaign since naming February. 

Target demographic: Millennial & Gen-X men

The company will likely:

  • Ramp up ad spend throughout the campaign 
  • Seek additional agency assistance (recent media appointment)
  • Invest in new ad channels such as TikTok

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Geico spent approximately $160.9m on national TV ads YTD, just 49% of the $331.2k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell 21% from $893.4m in 2021 to $708.3m in 2022.
  • Ad programming: It placed ads during programming such as NFL Football, College Basketball, NBA Basketball, 2023 NFL Draft, and NHL Hockey. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Geico spent nearly $10.2m on digital display ads YTD, just 23% of the $43.8m spent in this channel during the same time period of 2022. 
  • YTD data: 1.2b impressions via Facebook (37%), YouTube (33%), desktop video (15%), Instagram (10%), and desktop display (5%).  
  • 2021-2022 spend: Full-year spend dropped 54% from $210.9m in 2021 to $96.1m in 2022. 
  • Ad location: It placed 96% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, twitch.tv, and espn.com. It placed 4% of these ads through multiple indirect channels onto sites such as amazon.com, yahoo.com, nhl.com, ebay.com, and aol.com. 

Additional channel insights  

  • Vivvix: Geico also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: The Daily, Something You Should Know, Stuff You Should Know, Wait Wait... Don't Tell Me!, and Radiolab. 

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so contact Geico's DMs to offer your services. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.