Interpublic Group of Companies | Agency Profile, Contacts, AOR, Client Relationships
Service: agency holding company
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Interpublic Group of Companies Contacts
|Simon B.||Chief Growth Officer & Senior Vice President||NY|
Sample of Related Brands
|Heide G.||Chief Diversity & Inclusion Officer||NY|
|Philippe K.||Chief Executive Officer||NY|
|Julie C.||Chief Risk Officer & Senior Vice President, Audit||NY|
|Christopher C.||Chief Accounting Officer & Senior Vice President||NY|
Native Digital Update Opps: Microsoft acquires ZeniMax Media for $7.5 billion (Score 30)
Update: such as Fallout, Skyrim and DOOM. This will add seven creative studios to Microsoft's team, allowing it to develop more games. It will also increase the number of PC and Xbox games available to Xbox Game Pass members. Microsoft will allow Bethesda to keep its current leadership and structure and operate as its own division. The deal is reportedly worth $7.5b.
iSpot, Bethesda spent around $1.7m on national TV ads YTD. It did not air any ads in this channel in 2019; full-year spend equaled $18.6k in 2018. This year, it placed ads during programming popular among millennial and Gen-Z men such as "South Park," "Family Guy," "Friday Night SmackDown," "WWE Monday Night RAW" and "The Walking Dead."
Per Adbeat, out of the $9.7m Bethesda spent on digital display ads since September 2018, it spent $2.9m (30%) in this channel after September 2019. It placed 53% of these ads programmatically through Google DV360 onto sites such as pch.com, twitch.tv, theguardian.com, nexusmods.com and reddit.com. It placed 36% of these ads site direct onto sites such as twitch.tv, ign.com, fandom.com, pcgamer.com and cc.com. Finally, it placed 11% of these as video ads through YouTube onto youtube.com.
Please read more about Microsoft's advertising spend in the article below.
Agency & martech readers-- Microsoft's roster is most likely full at this time, and there are no signs of a potential review. You will probably have better luck looking for work elsewhere. link to see Microsoft's full roster broken down by brand.
The article below was originally published on August 24:
MSN. This should allow Microsoft to advertise more efficiently by reaching its target audience more effectively.
In other news the company plans on releasing a new Xbox console near the end of this year. Microsoft has been very secretive regarding the new Xbox, going so far as not confirming a release date. Regardless there should be extra ad dollars out there for sellers this holiday season.
Please view our estimations of Microsoft's national TV and digital display ad spend iSpot.
Sellers-- Microsoft targets a wide audience of consumers including Gen-Z, millennials and Gen-X. It mainly reaches these audiences through national TV and digital display ads. It also invests in local OOH and print ads, per Kantar. Look for extra Xbox ad dollars beginning in Q4 and continuing throughout 2021 as it promotes the new Xbox console. This will appeal to Gen-Z and millennial males.
Agency & martech readers-- We believe Microsoft works with here to see the companies roster for its portfolio of brands. The partnership with MGID should not make any of these relationships vulnerable as it is an advertising platform not an agency. I suggest looking for work elsewhere.