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Female Millennial Media Opps: Pabst-owned Not Your Father’s rebrands, launches new line (Score 78)
The brand also bolstered its relaunch with strategic partnerships with companies like women's online platform and conference Create & Cultivate. Not Your Father's original success spurred other alcoholic beverage companies like AB InBev and MillerCoors to create their own hard soda lines.
as millennials drink less and less beer.
Within the past two years, Adbeat reports that STB has spent $1,900 on digital display placed mostly through Google (40%) and Other (63%) networks on destinations including musikfest.org, bustle.com, snopes.com, mademen.com and cleveland.com.
Agency & martech readers -- Pabst landed on the Connectivity Strategy has handled media since 2014, past average agency tenure (3 to 4 years).