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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212)-605-7000
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/207)
Name Title State
Amanda P. Director, Video Partnerships NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212)-605-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

Linda C. Global Managing Partner NY
Jim D. Global Chief Product Officer NY
Pele C. Chief Culture & Inclusion Officer - US NY
Maureen B. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
******.***, ***. Media Buying, Media Planning *
********* Media Buying, Media Planning *
******** Digital, Media Buying, Media Planning *
******* Media Planning, Media Buying *
*******, ***. Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Agency Opps: Lego seeking to build new AOR partnership (Score 19)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Lego has spent approximately $4.2m on national TV commercials YTD, up slightly (2%) from the approximately $4.1m spent by this point last year.
    • Last year: The company ended up spending around $28.8m on this channel last year and 3% less, around $27.8m, in 2021.
    • 2023 ad programming: Lego's 2023 commercials have targeted kids (and their parents) watching shows such as SpongeBob SquarePants, The Loud House, The Amazing World of Gumball, America's Funniest Home Videos, and Big City Greens.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has spent approximately $2.2m on digital ads, 37% less than the approximately $3.5m spent within the same 2022 timeframe.
    • YTD data: Lego has earned ~293.4m digital impressions YTD via Instagram (72%), YouTube (18%), desktop display (6%), and desktop video (4%) ads.
    • Last year: In 2022, the company's estimated full-year spend reached $35.7m, 35% more than that of $26.5m in 2021.
  • Additional channel insights  
    • The company utilizes print, local broadcast, digital, OOH, radio, Google Ads, Twitter, and online video (primarily via Youtube Android and Youtube.com) ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .