Back to All Agencies

Hunter Public Relations | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(212) 679-6600
Primary Address
41 Madison Avenue
Fifth Floor
New York, NY 10010
USA

Hunter Public Relations Contacts

Contacts (5/14)
Name Title State
Grace L. Chief Executive Officer & Managing Partner NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 679-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 41 Madison Avenue
Fifth Floor
New York, NY
10010
USA

Erin H. Partner NY
Donetta A. Partner NY
Morgan C. Vice President NY
Drew F. Vice President NY

Client Relationships


Brand Service From To Media Spend
********'* ******* Public Relations, Social, Digital *
***** ******* Public Relations, Social ******
**** ***** ********, ***. *****
******** Public Relations *******
****** ******* Public Relations, Social ***

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Parents Opps: Post Consumer Brands taps CMO amid surge in digital spend (Score 73)


Mucinex and Clearasil. Now, Patel will focus on leading Post's team on strategy, innovation and brand marketing across various paid, owned, earned and shared channels. She replaces Roxanne Bernstein, Post's former CMO, who departed around a year ago.

This shift follows Post's Barkley. Patel now reports to CGO Dixon.

View here.

According to Pathmatics, Post has spent roughly $3.3m on digital ads YTD, triple the roughly $1.1m it spent within the same 2020 timeframe. The company's estimated 2020 spend of $6.3m marked an increase of over 4x from that of $1.5m in 2019. So far this year, Post has earned ~469.1m digital impressions via Instagram (47%), Facebook (45%), desktop video (6%), desktop display (1%) and mobile video (1%) ads.

As I'm sure you concluded, Post's shift from TV to digital signal an effort to skew its target demographic younger; considering the surge in digital spend and reliance on Instagram and Facebook ads, it's safe to say the company is primarily targeting Gen-Z right now. It especially targets parents with kid-oriented cereal brands. To more effectively reach this audience, Post's new CMO and relatively new creative AOR may lead it to expand into additional digital channels such as podcast and/or OTT. 

Agency & martech readers - Because of this CMO hire, especially considering the creative AOR shift, it's likely Post will seek new media, PR and/or digital analytics partners. As of now, along with creative AOR Barkley, the company works with media AOR Hunter.