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Hunter Public Relations | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(212) 679-6600
Primary Address
41 Madison Avenue
Fifth Floor
New York, NY 10010
USA

Hunter Public Relations Contacts

Contacts (5/22)
Name Title State
Donetta A. Chief Influencer & Social Media Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 679-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 41 Madison Avenue
Fifth Floor
New York, NY
10010
USA

Samara M. Chief Marketing Officer NY
Grace L. Chief Executive Officer & Partner NY
Jonathan L. Partner NY
Anthony G. Senior Strategist, Social NY

Client Relationships


Brand Service From To Media Spend
******** Public Relations *
********'* Public Relations *
***** ******* Public Relations, Social *
****** ***** ******* Social, Public Relations *
******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Buchanan's launches new flavored spirit, campaign


Media Sales Lead launched a new flavored spirit, Buchanan's Pineapple, along with a corresponding campaign. The digital campaign, “It’s Piña,” rolled out across social and paid media channels such as Facebook, Twitter, Instagram, and YouTube. It also involves talent, influencer, and experiential work.

Key Lead Takeaways: Get in touch soon to secure some of Buchanan's increasing spend.

Target Demographics: A wide target demographic ranging from Hispanic Gen-Z through Gen-X with a male skew

Key Spend Notes

  • Spend shift summary: Buchanan's started utilizing national TV commercials in 2022 for the first time since 2019. Digital spend almost doubled last year. Spend will likely continue increasing to support the new campaign, especially where influencer and experiential efforts are concerned. Buchanan's also utilizes sports marketing to reach Hispanic soccer/fútbol fans.
  • Top spending period: Q2 & Q4
  • Planning period: Q3
  • Buying period: Q2

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes Buchanan's under Food & Beverage: Wine, Spirits & E-Cigs*

  • 2022 FY Spend: $1.2m
  • 2021 FY Spend: $0
  • 2020 FY Spend: $0
  • 2019 FY Spend: $977.4k

Ad Flight Breakdown (by spend): Buchanan's launched six spots last year; it spent the most on "100% Argentino. 100% American."

Top Daypart (by impressions): Weekend afternoon (18.4m), Day Time (14m), Early Fringe (7.8m), Primetime (4.3m), and Weekend Day (4.2m)

Top Networks (by spend): Fox Deportes, Telemundo, and Universo

Top Shows (by spend): NFL Football, Copa Mundial de la FIFA 2022, MLB Baseball, Total Sports 360, and El chiringuito de jugones.

Top Industry/Vertical Spenders (by spend): Crown Royal (12.7%), Jim Beam (6.7%), Smirnoff (6.2%), Jameson Irish Whiskey (5.5%), and Jack Daniel's (5.2%)


Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes Buchanan's under Whiskey, Scotch & Bourbon*

  • 2022 FY Spend: $4m
  • 2021 FY Spend: $2.4m
  • 2020 FY Spend: $1.2m
  • 2019 FY Spend: $651k

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $426.4k
  • Q2 2022 Spend: $1.5m
  • Q3 2022 Spend: $768.1k
  • Q4 2022 Spend: $1.3m

2022 Impressions: 518.5m

Top Ad Types: Facebook (53%) and Instagram (46%)

Top Purchase Channels: Direct (9%)

Top Publishers: Facebook (53%) and Instagram (46%)

Top Industry/Vertical Spenders: Diageo (38%), Pernod Ricard, Beam Suntory, Inc., Brown-Forman Corporation, and Proximo Spirits

Top Creative by Spend; see below: (note that not all creatives debuted in 2022)


Other Media Spend Analysis & Breakdown (note that some of this data refers not to Buchanan's but to its parent company, :

Vivvix: Google Ads

Top Sponsored Podcast (Diageo): TED Radio Hour, PTI, and Boomer & Gio

Sponsorships/Partnerships: Soccer World Cup

Influencers & Brand Ambassadors: J Balvin

Recent & Upcoming Product Launches: Buchanan's Pineapple (recent)


Current Agency Roster


Insight Sources: Broadcast insights estimated by Podchaser.