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Hudson Cutler & Co. | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations

Main Telephone
(347) 405-0430
Primary Address
147 Wooster Street
New York, NY 10012

Hudson Cutler & Co. Contacts

Contacts (3)
Name Title State
Robert D. Chief Executive Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (347) 405-0430
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 147 Wooster Street

New York, NY

Adam S. Video Editor & Post-Production Supervisor NY
Piper A. Account Coordinator NY

Client Relationships

Brand Service From To Media Spend
****** ******* *************, ***. Public Relations *
******* Public Relations *

See Winmo sales intelligence in action


Crunch Fitness announces leadership shuffle (Score 58)

Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster. 

  • Crunch Fitness (CF) promoted Chad Waetzig to CMO, effective February 2023.
    • Waetzig joined the company in 2016 as marketing & branding EVP.
    • He is responsible for growth, revenue, and retention. 
  • The company created a new position by naming Molly Long the first-ever chief experience officer. 
    • Long most recently served as private & emerging brands VP at 7-Eleven. 
    • She is responsible for improving the membership experience & journey. 

CF's target demographic: Gen-Zers & millennials

The company will likely:

  • Review the current agency roster/hire additional assistance
  • Continue ramping up ad spend
  • Experiment with new marketing channels 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: CF spent about $7.6k on national TV ads YTD.
  • 2021-2022 spend: CF has not invested in this channel since 2016. 
  • Ad programming: It placed ads during TMZ

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CF spent about $1.6m on digital display ads YTD, a huge jump from $554.3k spent in this channel during the same time period of 2022. 
  • YTD data: 230.2m impressions via Instagram (63%), Facebook (35%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 26% from $3.9m in 2021 to $4.9m in 2022.
  • Ad location: It placed 99% of these ads directly onto sites such as,,,, and It placed 1% of these ads indirectly through The Trade Desk onto sites such as,,,, and 

Additional channel insights  

  • Vivvix: CF also utilizes OOH, print, radio, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix