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Hudson Cutler & Co. | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (347) 405-0430
Primary Address
147 Wooster Street
New York,
NY
10012
USA
Hudson Cutler & Co. Contacts
Contacts (3)
Name | Title | State | ||||||||||||
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Robert D. | Chief Executive Officer | NY | ||||||||||||
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Adam S. | Video Editor & Post-Production Supervisor | NY | ||||||||||||
Piper A. | Social Media Coordinator | NY |
WinmoEdge
Crunch Fitness announces leadership shuffle (Score 58)
Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster.
- Crunch Fitness (CF) promoted Chad Waetzig to CMO, effective February 2023.
- Waetzig joined the company in 2016 as marketing & branding EVP.
- He is responsible for growth, revenue, and retention.
- The company created a new position by naming Molly Long the first-ever chief experience officer.
- Long most recently served as private & emerging brands VP at 7-Eleven.
- She is responsible for improving the membership experience & journey.
CF's target demographic: Gen-Zers & millennials
The company will likely:
- Review the current agency roster/hire additional assistance
- Continue ramping up ad spend
- Experiment with new marketing channels
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: CF spent about $7.6k on national TV ads YTD.
- 2021-2022 spend: CF has not invested in this channel since 2016.
- Ad programming: It placed ads during TMZ.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CF spent about $1.6m on digital display ads YTD, a huge jump from $554.3k spent in this channel during the same time period of 2022.
- YTD data: 230.2m impressions via Instagram (63%), Facebook (35%), and desktop display (1%).
- 2021-2022 spend: Full-year spend increased by 26% from $3.9m in 2021 to $4.9m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, macon.com, youtube.com, and wtoc.com. It placed 1% of these ads indirectly through The Trade Desk onto sites such as yahoo.com, finance.yahoo.com, aol.com, healthline.com, and msn.com.
Additional channel insights
- Vivvix: CF also utilizes OOH, print, radio, and local broadcast.
Agency analysis:
- Opportunity: Get in touch now to be top-of-mind.
- Current roster:
- USIM: media AOR
- Familiar Creatures: creative AOR
- Hudson Cutler & Co.: PR
Insight Sources: Broadcast insights estimated by Vivvix.