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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 220-5000
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/281)
Name Title State
Latraviette S. Chief Marketing & Equity Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street

New York, NY
10013
USA

Maria F. Chief Accounting Officer, Senior Vice President & Controller NY
Paula C. Executive Vice President & Chief Personalization Officer NY
Stan F. Chief Development Officer & Executive Vice President NY
Eva K. Chief Strategy Officer & Executive Vice President, Brand Development NY

Client Relationships


Brand Service From To Media Spend
*&* ******** Media Buying, Media Planning ******
**** ************* Media Buying, Media Planning *****
*****.*** Media Buying, Media Planning *****
****** *** Media Buying, Media Planning *
******** ***** ***** **., ***. Media Planning, Media Buying ********

See Winmo sales intelligence in action

WinmoEdge

Kohl's hires two new DMs (Score 67)


Sales lead: Keep an eye on this company because these hires could affect its marketing strategy & agency roster. 

  • Kohl's named Tom Kingsbury CEO in February 2023.
    • Kingsbury joined the company as interim CEO in December 2022.
  • It also hired Nick Jones as chief merchandising & digital officer, effective March 2023. 
    • Jones joins from Joules Group, where he served as CEO.
    • He is now responsible for product design/development, product strategy, digital, and omnichannel merchandising. 

Kohl's target demographic: Gen-Xers & millennial women (moms)

The company will likely:

  • Revise merchandising strategy
  • Increase digital spend
  • Seek digital agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Kohl's spent approximately $6m on national TV ads YTD, a 32% decrease from $8.8m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $174.1m in 2021 and $171.4m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, 20/20, Dick Clark's New Year's Rockin' Eve With Ryan Seacrest 2023, Diners, Drive-Ins and Dives, and Today

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Kohl's spent nearly $3.4m on digital display ads YTD, a 41% decrease from $5.8m spent in this channel during the same time period of 2022. 
  • YTD data: 407.7m impressions via Facebook (59%), Instagram (21%), desktop video (17%), and desktop display (2%). 
  • 2021-2022 spend: Full-year spend dropped by 8% from $98.7m in 2021 to $91m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, espn.com, yosoyraza.lamusica.com. It placed 1% of these ads indirectly through Google AdX+AdSense and The Trade Desk onto sites such as espn.com, ebay.com, foodnetwork.com, weather.com, and hsn.com. 

Additional channel insights  

  • Vivvix: Kohl's also invests in OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: Office Ladies, Adam Carolla Show, Real Ghost Stories Online, Oprah's Super Soul, and The Adam and Dr. Drew Show.

Agency analysis: 

  • Opportunity: Get in touch to see if Kohl's plans on making any agency changes. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.