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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(212) 220-5000
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/267)
Name Title State
Maria F. Chief Accounting Officer, Senior Vice President & Controller NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street

New York, NY
10013
USA
Paula C. Executive Vice President & Chief Personalization Officer NY
Latraviette S. Chief Marketing & Equity Officer NY
Nancy S. Executive Vice President & Managing Partner NY
Sheri R. Chief, WHY Group & Co-Founder, LIMITLESS NY

Client Relationships

Current Past

Brand Service From To Media Spend
*&* ******** Media Buying, Media Planning *
**** ************* Media Buying, Media Planning *
*****.*** Media Buying, Media Planning *
****** *** Media Buying, Media Planning *
******** ***** ***** **., ***. Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Media Opps: Fanatics hires creative leader, launches fresh creative (Score 81)


Sales lead: Get in touch now to offer ad space & agency services. 

  • Fanatics recently hired Adam Lock as VP & creative director.
    • Lock joins from Havas, where he served as executive creative director. 
  • It also promoted Andrew Goodman to brand marketing VP in July. 
    • Goodman most recently served as VP/GM of culture & entertainment. 
  • This follows the CMO hire we told you about earlier this year. 

**We are unable to confirm Lock's email address at this time. Please reach out to Fanatics' other DMs.**

In other news:

  • VaynerMedia, which was named creative AOR in March 2023, just launched its first work for Fanatics. 
  • Fanatics & VaynerMedia partnered with Lil Baby to make a single and music video called "Merch Madness."
  • The video includes celebrities such as Tom Brady, Meek Mill, Eli Manning, and DJ Khaled. 

Target demographic: Male millennial & Gen-Z sports fans with a Hispanic skew

The company will likely:

  • Increase ad spend
  • Make additional agency changes 
  • Partner with additional celebrity influencers

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Fanatics spent about $7.2m on national TV ads YTD, a 24% increase from $5.8m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 6% from $16.9m in 2021 to $17.9m in 2022. 
  • Ad programming: It placed ads during programming such as Enamorándonos, Ridiculousness, Forensic Files, South Park, and Una familia de diez. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Fanatics spent around $8.1m on digital display ads YTD, down 40% from $13.4m spent in this channel during the same time period of 2022. 
  • YTD data: 1.3b impressions via Facebook (45%), desktop display (32%), mobile display (15%), Instagram (4%), Twitter (3%), and YouTube (1%). 
  • 2021-2022 spend: Full-year spend jumped 56% from $16.9m in 2021 to $26.4m in 2022. 
  • Ad location: It placed 68% of these ads directly onto sites such as facebook.com, boxingscene.com, instagram.com, nola.com, and twitter.com. It placed 32% of these ads indirectly through Google AdX+AdSense onto sites such as espn.com, ebay.com, aol.com, biblegateway.com, and theclemsoninsider.com. 

Additional channel insights  

  • Vivvix: Fanatics also invests in OOH, print, and local broadcast. 
    • It holds media planning discussions in Q1, and it buys during Q4. 

Agency analysis:

  • Opportunity: This appears to be a great time to reach out with the recent DM shifts & creative appointment.
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.