Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Millennial, Gen-Z Digital Opps: Tim Hortons taps creative AOR (Score 23)

several years, but the agency will now handle TH's business from its new Toronto office. I am not sure when the first creative work will be released, but there should be opportunities for sellers in the near future. 

According to Pathmatics, TH earned 2.5m impressions YTD through Instagram ads (87%), desktop display ads (7%), Facebook ads (5%) and mobile display ads (1%). It placed the majority (99%) of these ads site direct onto sites such as instagram.com, nhl.com and facebook.com. It placed the remainder (1%) indirectly through Google AdX+AdSense onto nhl.com. It spent around $16.8k on digital display ads YTD, more than double the $5k spent in this channel during the same time period of 2020. Full-year spend increased 49% from $32.4k in 2019 to $48.3k in 2020. 

Sellers-- I believe TH is primarily targeting Gen-Z and millennials, considering it placed the majority of its digital ads directly onto Instagram. It has been increasing spend in this channel for a couple of years, and I predict with the new creative AOR that it will continue adding dollars to the ad budget. I may also invest in other channels. It also invests in OOH, radio and local broadcast TV ads, per Kantar. Seller should contact this company offering relevant ad space .

Agency & martech readers-- Agency reviews commonly follow one another, so start reaching out soon to be top-of-mind. I believe you will face competition from Horizon Media (buying & planning). You might consider offering digital and social media assistance as well.