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Male Media Opps: Hims launches holiday campaign amid spend increases
Hims recently debuted what starts out as a supposedly standard holiday ad but turns into a slightly risqué discussion of erectile dysfunction. Developed by Ryan Reynolds’ ad agency Maximum Effort, the ad promotes havesexmas.com, which leads to a Hims site asking users if they've ever worried about ED, with which around 40% of men aged 40 reportedly struggle. Hims has a one-stop telehealth services that also offers hair loss solutions. Sellers should get in touch soon to secure last-minute ad dollars.
Hims's current marketing strategy seems to be experiencing satisfactorily high ROI; in its most recent quarter, the company's revenues grew 79%, per its most recent earnings call.
Its marketing team is also growing; in October, Hims hired Swann Spruill as product marketing manager.
View recent digital and TV spend for Hims and sibling brand here.
Additionally, according to Magellan, the company has aired 1,656 podcast ads within the past 12 months, 1,564 for Hims and 92 for Hers.
The company targets both men, with Hims, and women, with Hers, but obviously this new holiday ad is designed for men. It tends to target Gen-Z and millennials. Kantar data reports Hims also invests in print (national newspapers), radio and local broadcast.
Agency & martech readers - I don't see any major signs of upcoming agency reviews, but keep the company on your radar for potential project-based work. Pattern has historically handles most of its creative and branding.